Job Description
Position: Market Intelligence & Data Analysis Manager
Department
Business Development
Location
Mumbai, India
Employment Type
Full-Time
Reporting To
Chief Marketing Officer (CMO)
Experience Required
3–4+ years
Industry Preference
Online Payments / FinTech / Digital Payments (India)
Compensation
As per company standards for the Manager position.
About the Role
We are looking for an analytical and commercially driven Market Intelligence & Data Analysis Manager to join our Business Development team. This role is responsible for transforming data into actionable business insights that support strategic decision-making, identify growth opportunities, and enable the Sales and Leadership teams to make informed decisions.
The ideal candidate should have strong analytical capabilities, experience working with structured and unstructured data, and a sound understanding of the Indian digital payments ecosystem. The individual will analyse both internal business data and external market intelligence to uncover trends, identify opportunities, evaluate market potential, and provide recommendations that directly contribute to business growth.
This is a high-impact role that combines data analysis, market research, business intelligence, and strategic thinking.
Key Responsibilities
Market Intelligence
-
Conduct in-depth research on the Indian digital payments ecosystem across multiple industries and business segments.
-
Monitor market trends, industry developments, regulatory changes, emerging technologies, and evolving merchant behaviour.
-
Analyse industry reports, government publications, market databases, public financial information, and other external data sources to identify business opportunities.
-
Develop market intelligence reports highlighting sector-wise growth opportunities, payment adoption trends, and competitive dynamics.
-
Identify high-potential industry segments and target accounts for the Business Development team.
-
Build and maintain market intelligence dashboards and knowledge repositories.
Business & Sales Intelligence
-
Work closely with the Sales and Business Development teams to provide data-backed insights that support customer acquisition strategies.
-
Identify new markets, merchant segments, and business opportunities through data analysis.
-
Develop account prioritisation frameworks based on market potential, transaction volumes, industry trends, and strategic fit.
-
Support sales planning by providing insights into customer behaviour, industry trends, and competitive positioning.
-
Analyse win-loss data and recommend improvements to sales strategies.
Internal Data Analysis
-
Analyse internal business data related to merchant acquisition, revenue, transaction performance, customer engagement, and product adoption.
-
Identify trends, patterns, bottlenecks, and opportunities for operational and commercial improvements.
-
Develop dashboards and periodic reports for senior management.
-
Generate actionable recommendations to improve business performance, customer acquisition, product adoption, and operational efficiency.
-
Measure the effectiveness of business initiatives using data-driven approaches.
Strategic Insights
-
Present analytical findings and strategic recommendations to the CMO and senior leadership.
-
Convert complex datasets into meaningful business narratives that support decision-making.
-
Prepare executive presentations, business reports, and performance summaries.
-
Develop predictive insights wherever possible to support future business planning.
Cross-Functional Collaboration
-
Work closely with Sales, Product, Marketing, Operations, and Leadership teams to understand business challenges and provide analytical support.
-
Collaborate with Product teams by sharing customer and market insights that may influence product strategy.
-
Support marketing campaigns by identifying target industries, customer segments, and emerging opportunities.
-
Ensure consistency and accuracy of business intelligence across departments.
Required Qualifications
-
Bachelor's degree in Data Science, Statistics, Mathematics, Economics, Computer Science, Business Analytics, Engineering, Information Systems, or a related quantitative discipline.
-
Master's degree in Business Analytics, Data Science, Statistics, Economics, or an MBA with a strong analytical focus is desirable.
-
Minimum 3–4 years of experience in data analysis, business intelligence, market research, or commercial analytics.
-
Prior experience in the Indian payments, fintech, banking, or financial services industry is strongly preferred.
Essential Skills & Experience
Data Analysis & Business Intelligence
The ideal candidate should possess strong experience in:
-
Data analysis and interpretation.
-
Business intelligence and reporting.
-
Market research and competitive analysis.
-
Dashboard development and performance reporting.
-
Trend analysis and forecasting.
-
Data visualisation.
-
Commercial and business analytics.
-
Building management reports and executive presentations.
Technical Skills
The candidate should have working knowledge of:
-
Advanced Microsoft Excel.
-
SQL for querying and analysing data.
-
Power BI, Tableau, Looker Studio, or similar business intelligence tools.
-
Data visualisation techniques.
-
Microsoft PowerPoint for executive reporting.
-
Basic understanding of databases and data management.
-
Familiarity with Python or R for data analysis is desirable but not mandatory.
