Greenhill Institute is an Australian Government Approved – Registered Training Organisation (RTO) committed to delivering high-quality vocational education and training (VET) to students in Australia and India.
Greenhill Institute is also registered on the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) and delivers approved CRICOS courses to international students in Australia.
Employment Type: Full-time
Work Location: Bathinda, Punjab (On campus)
Roles & Responsibilities:
- The Digital Marketing Officer will play a crucial role in driving our marketing initiatives and enhancing our brand presence. This position is integral to our team, fostering collaboration and innovation while providing ample opportunities for professional growth. As a key contributor, you will work closely with various departments to develop and implement effective marketing strategies that align with our company’s goals.
- Plan and deliver digital marketing campaigns across social media, search engines, email and online advertising platforms.
- Create, schedule and publish approved content across Facebook, Instagram, X, Threads, LinkedIn and YouTube and respond to basic enquiries within approved parameters.
- Manage and optimise paid advertising campaigns on Google Ads and approved social media platforms.
- Draft and edit website content, brochures, flyers, presentations and other marketing material in accordance with Greenhill Institute's policies and approval requirements.
- Coordinate website updates and apply SEO and SEM practices.
- Support approved student-recruitment activities including expos, fairs, open days, tours, webinars, information sessions and partner events.
- Liaise with education agents for approved student-recruitment support activities, without authority to appoint agents or bind Greenhill Institute.
- Work with Greenhill Institute's academic, compliance and operational teams to ensure marketing content is accurate and compliant.
- Monitor relevant education markets, competitor activity, target segments and growth opportunities.
- Gather and interpret student and stakeholder feedback for marketing purposes, subject to privacy requirements.
- Monitor marketing performance using tools such as Google Analytics, Search Console and approved social-media analytics and provide reports and recommendations.
- Provide concise marketing summaries and insights to support management decision-making.
Essential Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a focus on campaign management and analytics.
- Strong understanding of SEO, PPC, and social media marketing strategies.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, AdWords, and social media management software.
- Ability to analyze data and derive actionable insights to inform marketing decisions.
- Creative thinking and problem-solving skills, with a keen eye for detail.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Team player with a collaborative mindset, eager to contribute to a dynamic work environment.
- Willingness to adapt to changing priorities and learn new skills as needed.
What we offer:
· Competitive salary package, based on skills and experience.
· Supportive and collaborative work environment.
· Opportunity to gain experience within an international education and training organization.
· Professional development and growth opportunities.
Additional Information:
This is a fully on-campus position based in Bhatinda - Punjab, with some travel as needed. A commitment to widening participation, academic excellence, and continuous improvement is essential.
To Apply:
Please send your resume to [email protected] with the position you are applying for.
Pay: ₹18,000.00 - ₹25,000.00 per month
Work Location: In person
