We are looking for a Performance Marketing & SEO Specialist with hands-on experience in managing paid advertising campaigns across Meta, Google, Amazon, Flipkart, and other relevant platforms. The ideal candidate should be highly data-driven, results-oriented, and capable of managing campaigns to drive traffic, conversions, sales, and overall business growth.
* Plan, execute, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, Amazon Ads, Flipkart Ads, and other relevant platforms.
* Manage campaign budgets and optimize performance based on ROAS, ROI, CPA, CTR, CPC, conversion rate, and revenue.
* Develop audience targeting, keyword, bidding, remarketing, and customer acquisition strategies.
* Conduct A/B testing of creatives, ad copies, audiences, products, landing pages, and campaign structures.
* Analyze campaign performance and identify opportunities for optimization, scaling, and improved profitability.
* Manage and optimize Amazon and Flipkart advertising campaigns to improve product visibility, sales, and advertising efficiency.
* Conduct keyword research, competitor analysis, and market research for both paid and organic growth.
* Develop and implement SEO strategies to improve website rankings, organic traffic, visibility, and conversions.
* Perform on-page SEO, off-page SEO, technical SEO, keyword research, content optimization, and SEO audits.
* Optimize website pages, product listings, meta titles, descriptions, headings, URLs, internal links, and content for search engines.
* Monitor organic performance using Google Search Console, Google Analytics, and relevant SEO tools.
* Work closely with the creative, content, e-commerce, and sales teams to develop campaigns that support business objectives.
* Track and analyze customer acquisition and conversion funnels to identify growth opportunities.
* Prepare regular performance reports, insights, and actionable recommendations for improving marketing ROI.
* Stay updated with advertising platform changes, algorithm updates, SEO trends, and industry best practices.
Requirements
* 2+ years of experience in Performance Marketing, Digital Marketing, SEO, or a similar role.
* Hands-on experience with Meta Ads, Google Ads, Amazon Ads, and Flipkart Ads.
* Strong understanding of paid media, performance marketing, conversion tracking, remarketing, and campaign optimization.
* Good working knowledge of SEO, keyword research, on-page SEO, technical SEO, content optimization, and link building.
* Experience with Google Analytics, Google Search Console, and Google Tag Manager.
* Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
* Experience in e-commerce marketing and marketplace advertising will be strongly preferred.
* Ability to manage multiple campaigns, budgets, and platforms simultaneously.
* Strong communication, reporting, and problem-solving skills.
* Relevant certifications in Google Ads, Meta Ads, Amazon Ads, or SEO will be an added advantage.
Job Types: Full-time, Permanent
Pay: From ₹360,000.00 per year
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Performance marketing: 2 years (Required)
Work Location: In person
