Touchstone Infotech is a fast-growing digital marketing agency helping businesses generate qualified leads and revenue through Performance Marketing, SEO, AI Search Optimization, Marketing Automation, and CRM solutions.
We work with leading clients across Real Estate, Education, Healthcare, and E-commerce, managing high-value advertising campaigns that focus on measurable business outcomes.
We're looking for a Performance Marketing Executive who can take complete ownership of Google Ads and Meta Ads campaigns, optimize performance using data, and consistently deliver quality leads and ROI.
Key Responsibilities
- Plan, launch, and manage Meta (Facebook & Instagram) and Google Ads campaigns.
- Manage lead generation campaigns across Website Leads, Lead Forms, Sales, Event Registrations, and Remarketing.
- Scale campaigns while maintaining lead quality and achieving target CPL and ROAS.
- Monitor campaign performance and optimize audiences, creatives, bidding strategies, and budgets.
- Manage monthly advertising budgets of ₹5 Lakhs or more.
- Conduct A/B testing for creatives, audiences, landing pages, and campaign structures.
- Prepare daily, weekly, and monthly campaign performance reports.
- Analyze campaign data and provide actionable recommendations to improve performance.
- Create dashboards and reports using Looker Studio and Google Sheets.
- Coordinate with designers, content writers, developers, and project managers for campaign execution.
- Attend client meetings when required to explain campaign performance and recommendations.
- Stay updated with Meta Ads, Google Ads, AI tools, and the latest digital marketing trends.
Required Skills & Experience
- Minimum 3 years of hands-on Performance Marketing experience in a digital marketing agency.
- Strong expertise in Meta Ads Manager and Google Ads.
- Proven experience generating qualified leads for service-based businesses.
- Experience managing advertising budgets of ₹5 Lakhs or more per month.
- Strong understanding of campaign scaling, optimization, audience targeting, and conversion tracking.
- Excellent analytical and problem-solving skills.
- Ability to independently manage multiple client accounts.
- Strong communication and presentation skills.
- Takes complete ownership of assigned projects without constant follow-up.
Required Tools
Candidates should have practical experience with:
- Meta Ads Manager
- Meta Business Suite
- Google Ads
- Google Analytics 4 (GA4)
- Looker Studio
- Google Sheets / Microsoft Excel
- Microsoft Clarity
- ChatGPT (or similar AI tools)
Good to Have
- Google Tag Manager (GTM)
- Meta Conversion API (CAPI)
- Landing Page Optimization
- Experience with Real Estate campaigns
- Experience with Education or Healthcare campaigns
What You'll Work On
- High-budget Meta & Google Ads campaigns
- Real Estate Lead Generation
- Education Lead Generation
- Healthcare Marketing
- Website Conversion Campaigns
- Event Registration Campaigns
- AI-powered Performance Marketing
What We Offer
- Performance-based incentives
- Fast career growth opportunities
- Opportunity to become an Account Manager
- Freedom to experiment and implement new ideas
- Direct exposure to founders and decision-makers
- Opportunity to work on high-budget advertising campaigns
- Learning environment focused on AI-powered marketing
- Health Insurance
- Paid Leave
- Internet Reimbursement
- Hybrid work after successful probation
- Monday to Friday working (10:00 AM – 7:00 PM)
Preferred Candidate
You'll be a great fit if you:
- Love scaling Meta and Google Ads campaigns.
- Make decisions based on data, not assumptions.
- Can identify performance issues and recommend solutions independently.
- Enjoy working with numbers, reports, and campaign optimization.
- Take complete ownership of campaign performance.
- Want to grow quickly in a performance-driven agency.
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
Education:
Experience:
- Meta Ads: 3 years (Required)
- Google Ads: 2 years (Preferred)
Location:
- Dwarka, Delhi, Delhi (Preferred)
Work Location: In person
