Job Title: Performance Marketing Manager
Company: Realtevo Channels Pvt. Ltd.
Department: Marketing
Location: Navi Mumbai
Employment Type: Full-Time
About the Role
Realtevo Channels Pvt. Ltd. is seeking a results-driven Performance Marketing Manager to lead digital marketing initiatives focused on generating high-quality real estate leads. The ideal candidate will have hands-on experience managing paid campaigns across multiple platforms, optimizing lead generation, and collaborating with sales teams to maximize conversions.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and LinkedIn.
- Generate high-quality leads for residential and commercial real estate projects.
- Monitor and optimize campaign performance to improve CPL, CTR, ROAS, and conversion rates.
- Manage campaign budgets and ensure maximum return on ad spend.
- Set up and monitor Meta Pixel, Google Tag Manager (GTM), and GA4 for accurate tracking and reporting.
- Conduct A/B testing for ad creatives, audience targeting, and landing pages.
- Work closely with the Sales and CRM teams to improve lead quality and conversion.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Stay updated on industry trends, digital marketing tools, and platform algorithm changes.
- Coordinate with creative teams for ad copies, banners, videos, and landing pages.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 3–6 years of experience in Performance Marketing, preferably in the real estate industry.
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Good understanding of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Experience in campaign optimization, audience segmentation, and remarketing.
- Proficiency in Microsoft Excel and reporting dashboards.
- Strong analytical, communication, and problem-solving skills.
Preferred Qualifications
- Experience in real estate lead generation campaigns.
- Google Ads and Meta Blueprint certifications are an added advantage.
- Experience with CRM platforms and marketing automation tools.
Key Performance Indicators (KPIs)
- Qualified Lead Generation
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead-to-Site Visit Ratio
- Lead-to-Booking Ratio
- Campaign ROI
- Budget Utilization & Optimization
Pay: ₹20,019.75 - ₹42,386.41 per month
Application Question(s):
- Do you have experience in Real estate Industry?
Experience:
- Performance marketing: 2 years (Preferred)
Location:
- Navi Mumbai, Maharashtra (Preferred)
Work Location: In person
