The planning and creation of high-impact content in support of demand generation goals and corporate initiatives (including white papers, blog posts, product marketing collateral, field sales tools, video, infographics, surveys)
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Content creation for website and microsites
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Creating content in support of social media strategies
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Manage editorial calendar in support of content team goals
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Develop an extended team of content contributors, writers, and consultants
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Contribute to messaging and branding strategy and creation
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Desired Skills and Experience:
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Bachelor’s degree in computer science, journalism, English, marketing, PR, or related field.
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2+ years’ of content or product marketing, technical sales, high-tech PR, or product management experience preferably in the B2B industry.
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Understanding of web publishing and strong SEO skills
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Experience with Content Management Systems, such as Wordpress.
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Proven written communication skills, ideally with published content, in either online or traditional media.
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A storyteller with an exceptional ability to think strategically and creatively, staying on-brand with tone and voice.
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Exceptional understanding of the blogosphere, social media, e-mail marketing, and how to get users to engage with content.
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Understanding of how content marketing, PR, e-mail marketing and social media interact and bolster the overarching brand initiatives and goals.
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Experience writing and tailoring content for a variety of customer segments as well as brand and audience personas.
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Self-starter who owns his/her own success metrics and is self-motivated.
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A highly collaborative person with exceptional interpersonal skills.
