Job Description – Lead Generation & Email Marketing Executive (US & Canada Accounting Services)
Position: Lead Generation & Email Marketing Executive
Job Type: Remote / Freelance / Part-Time / Contractual
Industry: Accounting & Bookkeeping Services (US & Canada)
About Us
We are a growing accounting and bookkeeping company serving clients across the United States and Canada. We provide bookkeeping, accounting, payroll, tax preparation support, financial reporting, and outsourced accounting services to businesses and CPA firms.
Job Responsibilities
- Research and identify potential clients in the US and Canadian markets.
- Build targeted prospect lists using LinkedIn, Apollo.io, ZoomInfo, Google, and other lead generation tools.
- Collect and verify business contact information including email addresses and decision-maker details.
- Execute cold email marketing campaigns to generate qualified leads and appointments.
- Create, manage, and optimize email sequences for higher open and response rates.
- Maintain and update CRM databases with lead information and campaign activities.
- Follow up with prospects through email and LinkedIn outreach.
- Schedule meetings for the sales team with interested prospects.
- Track campaign performance and prepare weekly lead generation reports.
- Ensure email deliverability and maintain database hygiene.
Required Skills
- Experience in B2B Lead Generation and Email Marketing.
- Knowledge of US and Canadian markets.
- Hands-on experience with Apollo.io, LinkedIn Sales Navigator, ZoomInfo, Hunter.io, Instantly, Mailshake, Lemlist, or similar tools.
- Strong internet research and data mining skills.
- Excellent written English communication skills.
- Understanding of CRM systems and sales pipelines.
- Ability to work independently and meet lead generation targets.
Preferred Qualifications
- Previous experience in accounting, bookkeeping, tax, CPA, or financial services lead generation.
- Knowledge of cold email outreach strategies and email automation.
- Experience generating appointments for professional service businesses.
Performance Expectations
- Generate qualified leads from targeted industries.
- Achieve weekly and monthly outreach targets.
- Book meetings with potential clients.
- Maintain accurate reporting of campaign performance and lead status.
Compensation
- Freelance / Part-Time / Contractual Opportunity.
- Fixed Monthly Payment and/or Performance-Based Incentives.
- Flexible Working Hours.
- Long-Term Opportunity for High Performers.
How to Apply
Interested candidates should share:
- Updated Resume
- Relevant Lead Generation Experience
- Tools Used
- Sample Campaigns (if available)
- Expected Monthly Compensation
- Availability (Hours per Week)
Work Location: Remote (Work From Home)
Target Market: United States & Canada
Pay: ₹10,000.00 - ₹50,000.00 per month
Benefits:
Work Location: Remote
