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Sr. Performance Marketing Executive
1+ Years
Full-Time / Part-Time
Navi Mumbai
Job Summary
We are looking for a skilled Performance Marketing Executive to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate has hands-on experience with Google Ads and Meta Ads, a strong analytical mindset, and a track record of improving ROI.
Quick Facts
- Location: Navi Mumbai
- Type: Full-Time / Part-Time
- Experience: Minimum 1+ years
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other paid platforms.
- Conduct keyword research, write ad copy, and run A/B tests to improve performance.
- Monitor and analyze campaigns; make data-driven decisions to enhance ROI and ROAS.
- Manage budgets efficiently to achieve target outcomes.
- Track and report metrics including CTR, CPC, conversion rate, CPA, and ROAS.
- Stay updated on trends, algorithm changes, and paid advertising best practices.
- Collaborate with content and design teams to develop compelling ad creatives.
- Implement remarketing and audience targeting strategies to improve engagement.
Key Requirements
- Minimum 1+ years of experience in Google Ads, Meta Ads, and performance marketing.
- Strong analytical skills with proven campaign optimization experience.
- Ability to manage budgets effectively and improve ROI.
- Experience with Google Analytics, Google Tag Manager, and tracking tools.
- Strong problem-solving skills and attention to detail.
- Knowledge of SEO and landing page optimization is a plus.
- Good communication and reporting skills.