POSITION AND RESPONSIBILITIES: Marketing Head
1. Strategic Marketing Leadership:
- Develop and execute comprehensive marketing strategies to achieve business goals and enhance brand visibility.
- Lead the marketing team in planning, executing, and optimizing marketing campaigns across various channels.
2. Brand Management:
- Oversee the development and implementation of brand guidelines to ensure consistency across all marketing materials.
- Enhance brand positioning and awareness through innovative marketing initiatives.
3. Digital Marketing:
- Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
- Monitor and analyze digital marketing performance, making data-driven decisions to optimize campaigns.
4. Market Research and Analysis:
- Conduct market research to understand industry trends, customer preferences, and competitive landscape.
- Use insights from market research to inform marketing strategies and identify growth opportunities.
5. Product Marketing:
- Develop and implement product marketing strategies to support new product launches and drive sales.
- Collaborate with the product development team to ensure marketing efforts align with product features and benefits.
6. Sales Support:
- Work closely with the sales team to develop sales collateral, presentations, and promotional materials.
- Provide strategic support to sales initiatives and help achieve sales targets.
Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Track marketing expenditures and ROI, making adjustments as needed to maximize impact.
8. Team Leadership and Development:
- Lead, mentor, and motivate the marketing team, fostering a culture of creativity and high performance.
- Conduct regular performance reviews and implement professional development plans.
Key Result Areas (KRAs):
- Achievement of marketing goals and KPIs.
- Growth in brand awareness and market share.
- Successful execution of marketing campaigns.
- High levels of customer engagement and satisfaction.
- Effective budget management and ROI.
Key Performance Indicators (KPIs):
- Increase in brand awareness metrics (e.g., brand recall, brand recognition).
- Growth in website traffic and social media engagement.
- Improvement in lead generation and conversion rates.
- Customer feedback and satisfaction scores.
Deliverables:
- Comprehensive marketing strategy and plans.
- Monthly and quarterly marketing performance reports.
- High-quality marketing materials and content.
- Market research and analysis reports.
- Budget and expenditure reports
Job Type: Full-time
Pay: ₹95,000.00 - ₹100,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
- Provident Fund
Work Location: In person
