Cloudemy is a SaaS platform built for Registered Training Organisations (RTOs), covering Student Management, Assessment Management, Quality Management, Enrolment Management, AVETMISS/NCVER compliance, and Learning Management. We're hiring a Digital Marketing Specialist to own our content, social media, and SEO/AEO strategy - backed by in-house AI tooling built specifically to support this role.
This isn't a "figure it out yourself" position. You'll get structured product and industry training, and access to specialized AI agents (built by our internal AI team) that assist with content research and generation. Your job is to bring marketing strategy, SaaS know-how, and sound judgment - using AI as a tool, not a crutch.
What You'll Do
- Plan and execute content strategy across Blog, LinkedIn, Facebook, and Instagram
- Write and publish blog articles covering our product suite and the RTO/vocational training industry
- Manage social media content calendar, posting, and community engagement
- Apply SEO and AEO (Answer Engine Optimization for AI search like ChatGPT/Perplexity/Google AI Overviews) best practices to all content
- Use AI content-generation agents provided by our team - reviewing, editing, and fact-checking output rather than publishing it as-is
- Research industry trends, competitor activity, and topics relevant to RTOs, AVETMISS compliance, and vocational education, feeding these into content planning
- Report content performance and suggest improvements to CTO and CEO
- Give feedback to the AI/engineering team on where AI tools fall short, to help improve them
What We Provide
- Structured onboarding into the RTO industry and Cloudemy's product suite (SMS, Assessment Management, QMS, Enrolment Management, AVETMISS/NCVER, LMS)
- In-house AI agents for content ideation and generation support
- Training on how to effectively use these AI tools
- Full autonomy to shape content strategy once ramped up
What We're Looking For
- 2–4 years of experience in SaaS product marketing (required — non-negotiable)
- Prior experience in RTO, EdTech, or vocational education marketing (strongly preferred, not mandatory)
- Hands-on experience with SEO fundamentals (keyword research, on-page optimization, content structuring)
- Familiarity with or willingness to learn AEO (optimizing content for AI-driven search/answer engines)
- Proven experience creating and managing content across LinkedIn, Facebook, and Instagram for a business/brand (not personal social media)
- Strong writing skills - comfortable producing blog articles independently
- Experience using AI tools (ChatGPT, Claude, Gemini, etc.) for marketing workflows
- Ability to think independently - this role requires judgment to validate AI-generated content against real product and industry accuracy, not just publish it
- Self-starter who can research trends and bring ideas to the table, not just wait for direction
Nice to Have
- Experience with basic analytics tools (Google Analytics, Search Console)
- Understanding of the Indian vocational education / skilling sector
- Basic graphic design or Canva proficiency for social creatives
Pay: ₹20,000.00 - ₹45,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
Ability to commute/relocate:
- Makarba, Ahmedabad, Gujarat: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Application Question(s):
- Have you personally managed a business/brand's LinkedIn, Facebook, or Instagram page (not just personal accounts)? (Yes/No)
- Have you written blog articles or long-form content for a company/brand before? (Yes/No)
- Have you used AI tools (ChatGPT, Claude, Gemini, etc.) as part of your marketing or content work? (Yes/No)
- Have you heard of "AEO" (Answer Engine Optimization)? If yes, briefly explain what it means to you.
- What social media platforms have you managed, and what results did you achieve (engagement, followers, leads, etc.)?
Experience:
- SaaS product marketing: 2 years (Required)
Language:
Work Location: In person
