Job Description – Social Media Manager
Experience
1–3 years
About the Role
We are looking for a creative, proactive, and digitally savvy Social Media Manager to manage and grow our social media presence across platforms. The ideal candidate should have a strong understanding of social media trends, content creation, audience engagement, and basic analytics.
You will be responsible for planning and executing social media campaigns, creating engaging content, managing online communities, and tracking performance to improve brand visibility and engagement.
Key Responsibilities
- Develop and execute social media strategies aligned with overall marketing goals.
- Manage daily content across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
- Create and coordinate engaging posts, reels, stories, videos, captions, and other social media content.
- Prepare and maintain a monthly/weekly social media content calendar.
- Monitor social media trends, competitor activities, and emerging content formats.
- Write creative and platform-appropriate captions, copy, and CTAs.
- Coordinate with other internal teams for content production.
- Respond to comments, messages, and audience interactions in a timely and professional manner.
- Monitor key metrics such as reach, impressions, engagement, followers, clicks, and conversions.
- Prepare regular social media performance reports and provide actionable insights.
- Stay updated on platform algorithms, trends, features, and best practices.
- Support paid social media campaigns in coordination with the performance marketing team.
- Ensure all content follows the company's brand guidelines and communication standards.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Mass Media, or a related field.
- 1–3 years of experience in social media management or digital marketing.
- Strong understanding of major social media platforms.
- Excellent written and verbal communication skills.
- Good copywriting and storytelling abilities.
- Basic knowledge of social media analytics and reporting.
- Understanding of content marketing and audience engagement.
- Ability to identify trends and create relevant, timely content.
- Basic knowledge of tools such as Canva, Meta Business Suite, Instagram Insights, and Google Analytics is an advantage.
- Creative mindset with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
Preferred Skills
- Experience in creating and editing short-form videos/reels.
- Familiarity with influencer marketing.
- Basic understanding of paid social media advertising.
- Knowledge of SEO and content marketing.
- Experience working with content calendars and social media management tools.
- Strong understanding of current social media trends and audience behavior.
Pay: ₹18,000.00 - ₹25,000.00 per month
Work Location: In person
