Job Role: Campaign Manager
Location: Mumbai
Experience: 6 years +
Responsibilities:
Portfolio/Campaign Management:
- Understand Portfolio current initiatives and priorities agreed upon by Client’s key stakeholders
- Create program framework for activation, engagement, retention - identifying focus groups based on product types and customer segments and align definitions with Portfolio & Product teams – and thereby, define target segments
- Provide support to create and operationalize the campaign design and delivery framework in conjunction with Client’s cross-functional teams, including assistance in list generation, communication mix design and channel attribution
- Support in monitoring effectiveness of campaign and establish communication protocols with key stakeholder groups, including establishing effective feedback loops
- Driving offer communication by optimizing messaging and channel mix
- Designing of Client’s Campaigns, supporting execution and overseeing the performance to ensure desired impact
- Set up review and monitoring framework for program performance before, during and after campaign period
- Manages allocated project deliverables within quality standards and budget.
- Structures documents and project deliverables, leveraging insights from data and client inputs
Client Management:
- Manages projects owning all client deliverables and all client discussions in the project
- Navigating more complex team dynamics
- Independent in leading an engagement, seeks guidance as needed, however, ensures s/he owns the engagement.
- Influence across multiple teams that s/he works with
Requirements:
- A bachelor’s degree/ post-graduate qualification in marketing
- 5-7 years of relevant experience managing marketing campaigns and /or experience in credit card/debit card portfolio/campaign management required
- Be a critical thinker with strong problem-solving skills
- Exceptional stakeholder management, project management and collaboration skills.
- Strong presentation and communications skills are essential.
- Understand current marketing trends.
- The ability to successfully manage multiple campaigns running at the same time.
Interested candidates can send their resume to [email protected] or contact -9585811433
Work Location: In person
