Affiliate Manager (Web Lead) cum Operations Manager
About the Role
Vellko Media is looking for an experienced Affiliate Manager (Web Lead) cum Operations Manager to manage and scale our performance marketing business across the US market. The ideal candidate should have strong expertise in CPA, CPL, and CPS campaigns, affiliate relationship management, offer optimization, traffic compliance, and day-to-day campaign operations.
This role requires hands-on experience with affiliate tracking platforms, publisher management, performance analysis, and revenue growth strategies.
Industry Verticals
- Insurance (ACA, Medicare, Final Expense, Auto, Home)
- Loans & Financial Services
- Payday Loans
- Home Services
- Nutra
- E-commerce
Geographic Focus- United States (US Market)
Required Experience
- 3+ Years of Affiliate Marketing Experience
- Strong understanding of CPA, CPL, CPS, RevShare, models
- Experience managing direct advertisers, publishers, and affiliate networks
- Proven track record of scaling profitable campaigns
Platform Expertise Hands-on experience with:
- Cake
- Everflow
- RedTrack
- HasOffers/Tune
- Google Analytics
- Tracking and Attribution Platforms
Key Responsibilities
Affiliate & Publisher Management
- Recruit, onboard, and manage affiliates and media partners.
- Build and maintain relationships with high-quality publishers.
- Negotiate payouts, caps, and traffic quality requirements.
- Identify new traffic opportunities and growth channels.
- Monitor affiliate performance and optimize revenue generation.
Campaign Operations
- Launch, monitor, and optimize CPA, CPL, and CPS campaigns.
- Manage offer setup, tracking links, postbacks, and pixel implementation.
- Ensure proper campaign tracking and attribution.
- Coordinate with internal teams and external partners for campaign delivery.
Performance Management
- Analyze EPC, RPC, Conversion Rate, Approval Rate, and ROI.
- Monitor campaign quality, fraud prevention, and compliance standards.
- Scale profitable traffic sources while maintaining performance benchmarks.
- Generate daily, weekly, and monthly performance reports.
Client & Advertiser Management
- Coordinate with direct advertisers and affiliate networks.
- Manage campaign caps, budgets, and performance expectations.
- Resolve operational and technical issues promptly.
- Support business development efforts by identifying new opportunities.
Team & Process Management
- Create SOPs and operational workflows.
- Ensure smooth campaign execution and delivery.
- Collaborate with media buying, email marketing, and business development teams.
- Drive process improvements and automation initiatives.
Required Skills
- Affiliate Marketing
- Publisher Development
- CPA / CPL / CPS Campaign Management
- Offer Optimization
- Performance Analytics
- Tracking & Attribution
- Traffic Compliance
- Revenue Growth Strategies
- US Lead Generation Market
- Negotiation & Relationship Management
Preferred Experience
- ACA, Final Expense, Medicare, Debt Settlement, SSDI
- Home Services Campaigns
- Email Marketing Traffic
- Media Buying Traffic
- Call Transfer Campaigns
- Lead Generation Operations
Application Process
Interested candidates may share their updated resume/profile at: [email protected]
Please include the following details in your application:
Total Years of Experience:
Current Salary:
Expected Financial (Minimum):
Notice Period / Availability to Join:
Skills & Vertical Expertise:
Affiliate Platforms Worked On:
Traffic Sources Managed:
Instant Messenger Profile (Skype/Telegram/Teams):
Current Location:
Reason for Job Change:
Pay: ₹30,000.00 - ₹80,000.00 per month
Benefits:
- Health insurance
- Work from home
Work Location: Remote
