Key Responsibilities:
- Campaign Management: Plan, and optimize digital marketing campaigns in coordination with agencies (Google Ads, Meta Ads, etc.), ensuring compliance with regulatory norms.
- Regulatory Compliance: Stay updated on the latest local marketing laws and regulations, ensuring that all campaigns adhere to these guidelines.
- Content Creation: Write engaging ad copies, and other marketing materials that align with the brand’s voice, goals and government norms.
- Social Media Platform: Managing the official social media accounts (LinkedIn, Facebook, Instagram etc).
- Website Management: Work with the development agency to manage and update website content, ensuring it is optimized for both user experience and SEO while complying with legal and business requirements.
- Creative Content Development: Collaborate with the respective agencies / designers to develop creative content for campaigns, visuals, and digital assets.
- Performance Tracking & Reporting: Monitor and analyze digital marketing campaigns, adjusting strategies as necessary to optimize performance and ROI and communicate the same with the agency. Provide regular reports on campaign effectiveness.
- Local Market Insights: Use local consumer insights to adjust digital marketing strategies and ensure campaigns resonate with the HNI audience.
Qualifications & Skills:
- Experience: Minimum 8 years of total experience & 5 years in digital marketing with experience managing Google Ads, Meta Ads, SEO, content writing, and website management.
- Skills:
- Proficiency in understanding workings of Google Ads, Meta Ads, SEO, and other digital marketing platforms.
- Strong content writing and copywriting skills, with experience creating digital content (blogs, ad copy, and web content).
- Experience in managing website updates, collaborating with development teams for content optimization and design adjustments.
- Understanding of marketing regulations and compliance standards.
- Ability to handle multiple projects simultaneously while meeting deadlines.
- Fluency in English.
- Strong creative and strategic thinking skills.
Pay: ₹65,000.00 - ₹75,000.00 per month
Experience:
- Digital marketing: 3 years (Preferred)
Work Location: In person
