Role & Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Insta, etc.)
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update the website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
Requirements:
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Google Adwords, Facebook Ads, and Email campaigns
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
- Skills and experience in creative content writing
- Knowledge of Search Engine Optimization (Off page, On page)
- Knowledge of Search Engine Marketing (SEM), Social Media Marketing (SMM)
- Knowledge of Map Citation
- PPC Adwords and Campaign
Location: Dehradun
Job Types: Full-time, Permanent
Salary: ₹ 8,000 to 15,000 per month
Note: Freshers can also apply
