Academic Content Writer – Website & Bolgs
Role Overview
The Academic Content Writer will be responsible for producing high-quality educational content for Engineers Academy's website, blogs, landing pages, course pages, and knowledge resources. The ideal candidate should possess excellent writing and research skills, understand the competitive examination ecosystem, and be able to simplify technical and academic concepts into engaging content for students.
Key ResponsibilitiesWebsite Content
- Write and update website pages, including course pages, exam pages, faculty profiles, landing pages, FAQs, and service pages.
- Develop compelling content for new course launches, admissions, scholarship programs, and student success stories.
- Improve existing website content for readability, SEO performance, and user engagement.
Blog Writing
- Research and write high-quality blogs related to:
- GATE Preparation
- ESE (IES)
- SSC JE
- RRB JE
- PSUs
- State AE/JE Exams
- ISRO, DRDO, BARC and other engineering recruitments
- Engineering careers
- Study strategies
- Time management
- Previous year paper analysis
- Cut-off trends
- Exam notifications
- Result analysis
- Syllabus updates
- Career guidance for engineering students
SEO Content
- Write SEO-optimized content targeting high-intent educational keywords.
- Conduct keyword research with the SEO team to improve organic rankings.
- Optimize articles using on-page SEO best practices.
- Create internal linking opportunities across website content.
Content Research
- Stay updated with:
- Latest exam notifications
- Government recruitment updates
- Engineering education trends
- AICTE, UPSC, SSC, RRB and PSU announcements
- Verify all information before publication.
Collaboration
- Coordinate with Digital Marketing, SEO, Graphic Design, and Academic teams to create impactful campaigns.
- Assist in creating scripts for YouTube videos, webinars, newsletters, and educational campaigns when required.
Required Skills
- Exceptional written English with strong grammar and editing skills.
- Excellent research and analytical abilities.
- Ability to convert complex engineering and examination topics into student-friendly content.
- Strong understanding of SEO writing principles.
- Familiarity with WordPress or other CMS platforms.
- Experience using AI tools (such as ChatGPT) responsibly to improve productivity while ensuring originality and factual accuracy.
- Ability to work independently and meet deadlines.
- High attention to detail and commitment to quality.
Preferred Qualifications
- Bachelor's degree in Engineering, English, Journalism, Mass Communication, Education, or a related field.
- 1–3 years of experience in academic, educational, technical, or SEO content writing.
- Prior experience in an EdTech company, coaching institute, or educational publishing is preferred.
- Candidates with knowledge of engineering competitive examinations will be given preference.
Key Performance Indicators (KPIs)
- Publish 12–20 high-quality blogs per month.
- Deliver 100% plagiarism-free and factually accurate content.
- Improve keyword rankings and organic traffic for assigned content.
- Meet content delivery timelines consistently.
- Contribute to increased student engagement and lead generation through content.
What We Offer
- Opportunity to work with one of India's most trusted engineering coaching institutes.
- Exposure to high-impact digital marketing and SEO strategies.
- Continuous learning and professional development.
- Collaborative work environment with academic and marketing experts.
- Competitive salary and performance-based growth opportunities.
Pay: ₹10,000.00 - ₹34,730.08 per month
Work Location: In person
