Job Description – Sales Manager | Advik Rituals
Position: Sales Manager
Company: Advik Rituals
Industry: Puja Products / FMCG / Spiritual & Religious Products
Location: Prayagraj, Uttar Pradesh
Employment Type: Full-Time
Experience: 5–7 Years
About Advik Rituals
Advik Rituals is a premium Puja Kit and Puja Samagri brand rooted in the spiritual heritage of Kashi (Varanasi). We provide authentic, thoughtfully curated puja products and ready-to-use puja kits for customers, retailers, wholesalers and distributors.
Job Purpose
We are looking for an energetic and result-oriented Sales Manager who can drive revenue growth, build a strong distributor and retailer network, and expand Advik Rituals across target markets.
The ideal candidate should have experience in FMCG, Puja Products, Religious Products, General Trade, Distribution or Retail Sales.
Key Responsibilities
- Develop and execute sales strategies to achieve monthly and annual sales targets.
- Appoint and manage Distributors, Wholesalers and Retailers.
- Identify new market opportunities and expand the distribution network.
- Visit markets regularly to develop retailer and distributor relationships.
- Generate new B2B leads and convert them into active customers.
- Maintain strong relationships with existing distributors and retailers.
- Monitor competitor pricing, products, promotions and market activities.
- Ensure proper product availability and market coverage.
- Coordinate with the operations team for stock and order fulfilment.
- Track sales performance, outstanding payments and customer orders.
- Prepare regular sales reports and market feedback.
- Train and guide sales representatives/field sales executives as the team expands.
- Implement promotional schemes and trade offers effectively.
- Achieve assigned sales, distribution and collection targets.
Key Performance Indicators (KPIs)
- Monthly Sales Revenue
- New Distributor Appointments
- New Retailer/Wholesaler Accounts
- Active Distributor Network
- Market Coverage
- Repeat Orders
- Collection & Outstanding Management
- Territory Growth
- Achievement of Monthly/Quarterly Targets
Required Skills
- Strong communication and negotiation skills.
- Excellent relationship-building ability.
- Good knowledge of FMCG/General Trade/Distribution sales.
- Strong market-development and lead-generation skills.
- Ability to work independently and achieve targets.
- Basic knowledge of MS Excel/Google Sheets and sales reporting.
- Willingness to travel extensively within assigned territories.
- Strong understanding of local retail and wholesale markets.
Preferred Experience
Candidates with experience in any of the following industries will be preferred:
- FMCG
- Puja Samagri
- Religious/Spiritual Products
- Incense/Agarbatti
- General Trade
- Consumer Goods
- Retail & Wholesale Distribution
What We Offer
- Competitive salary + performance-based incentives
- Growth opportunity in a fast-growing premium brand
- Opportunity to build and lead a large sales network
- Performance-based career progression
- Travel allowance as per company policy
Ideal Candidate
We are looking for someone who is sales-driven, disciplined, proactive and highly target-oriented, with the ability to turn market opportunities into long-term distributor and retailer relationships.
Apply Now: Join Advik Rituals and become a part of our journey to take the authentic spiritual essence of Kashi from Kashi to Every Home.
Pay: ₹16,017.38 - ₹30,000.00 per month
Work Location: In person
