Roles and Responsibilities
- Identify the target audience and grow our email list.
- Design and implement an overall email marketing strategy and messaging.
- Create, design, and optimize various email lists, templates, and campaigns.
- Test every campaign’s success and determine email marketing KPIs.
- Create a segment list that is based on behaviors like past email engagement and website interactions.
- Create email databases for lead generation.
- Write newsletters including all company updates.
- Proofread emails for clarity, grammar, and spelling.
- Upgrade email templates using graphics, personalization, advanced features, and ensure mobile-friendly email templates.
- Ensure prompt and accurate communication with clients to increase email subscriptions and minimize unsubscriptions.
- Document process road maps, A/B tests, and successful email promotions.
- Analyze data, campaign performance, and suggest improvements.
- Create report on sales revenue generated from email marketing efforts.
- Ensure emails follow industry policies and best practices.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹40,000.00 per month
Experience:
- Lead generation: 1 year (Preferred)
- Marketing: 2 years (Preferred)
Work Location: In person
