Job Summary:
The Brand Co-ordinator at Chundakadan Agencies is responsible for developing and executing brand strategies to enhance brand visibility and market presence across all districts of Kerala. The role involves ensuring consistency in brand identity, planning and managing regional marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive customer engagement and business growth.
Key Responsibilities:
A. Core Responsibilities:
- Develop and execute comprehensive brand strategies to enhance brand visibility and positioning across all districts of Kerala.
- Ensure consistency in brand identity, messaging, and visual standards across all branches and marketing channels.
- Plan and implement region-specific marketing campaigns, promotions, and brand activation initiatives to drive customer engagement.
- Conduct regular market visits across districts to monitor brand presence, retail execution, and customer experience.
- Analyze market trends, customer behavior, and competitor activities to identify opportunities for brand growth and differentiation.
- Collaborate closely with sales, operations, and marketing teams to align brand initiatives with overall business objectives.
- Manage and optimize both digital and offline marketing activities, including advertising, events, and promotional campaigns.
- Oversee the development and deployment of branding materials such as in-store displays, signage, and promotional content.
- Coordinate with external agencies, vendors, and partners to ensure timely and effective execution of branding activities.
- Monitor and evaluate campaign performance, brand metrics, and ROI, and provide actionable insights to management.
- Maintain brand guidelines and ensure strict adherence across all districts and touchpoints.
- Identify new opportunities for brand expansion, partnerships, and local engagement initiatives within different districts.
B. Additional Essential Responsibilities:
- Support the planning and execution of seasonal campaigns, product launches, and festive promotions across all districts.
- Ensure timely availability and proper utilization of branding materials across all branch locations.
- Assist in maintaining relationships with local media, influencers, and community partners to enhance brand visibility.
- Coordinate internal communication to ensure all teams are informed about ongoing campaigns and brand initiatives.
- Monitor customer feedback and reviews to identify areas for brand improvement and service enhancement.
- Conduct periodic training or briefings for staff to ensure proper understanding and representation of the brand.
- Assist in managing the marketing budget by tracking expenses and ensuring cost-effective utilization of resources.
- Support the development of digital content and social media initiatives aligned with brand objectives.
- Ensure compliance with company policies and legal guidelines in all branding and promotional activities.
- Prepare and maintain reports, documentation, and records related to branding activities and campaign performance
Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; a Master’s degree (MBA) is preferred.
- Minimum 3–5 years of experience in branding, marketing, or a related role, preferably in a multi-location or regional setup.
- Strong understanding of branding principles, marketing strategies, and consumer behavior.
- Proficiency in digital marketing tools, social media platforms, and basic data analysis.
- Excellent communication and interpersonal skills, with the ability to coordinate across multiple teams and locations.
Key Competencies:
- Strategic Thinking is essential to develop and implement effective brand strategies across all districts of Kerala.
- The ability to analyze market trends and customer behavior requires strong Analytical Skills.
- A Brand Manager must demonstrate excellent Communication Skills to ensure consistent and impactful messaging across all channels.
- Managing multiple campaigns and stakeholders effectively depends on strong Project Management capabilities.
- Creativity in campaign planning and execution reflects a high level of Creativity and Innovation.
- The role demands Leadership Ability to coordinate with cross-functional teams and drive brand initiatives successfully.
- Ensuring brand consistency across locations requires keen Attention to Detail at all times.
- The ability to adapt quickly to changing market conditions highlights strong Adaptability
Pay: ₹12,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
Work Location: Hybrid remote in Kolathur, Calicut, Kerala
