About the Role
We are seeking an experienced Digital Marketing Manager to drive our online growth strategy. You will plan, execute, and optimise integrated marketing campaigns across paid, organic, and owned channels. This role requires a strong analytical mindset paired with creative campaign execution capabilities.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Manage and optimise paid advertising campaigns on Google Ads, Meta, LinkedIn, and other platforms
- Own the content calendar and coordinate content creation across channels to drive engagement and brand awareness
- Analyse performance data using Google Analytics, Meta Ads Manager, and other tools to generate insights and improve ROI
- Lead SEO strategy including on-page optimisation, keyword research, and link-building initiatives
- Plan and execute email marketing campaigns including segmentation, A/B testing, and automation workflows
- Work cross-functionally with design, product, and sales teams to align marketing efforts with business goals
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 0–1 years of experience in digital marketing, with a track record of driving measurable results
- Deep expertise in Google Ads, Meta Ads Manager, and organic social media strategy
- Proficiency in Google Analytics, Google Search Console, and marketing automation tools
- Strong SEO knowledge including technical, on-page, and off-page strategies
- Experience managing campaigns with significant monthly ad budgets
- Data-driven approach with strong analytical and reporting skills
- Excellent project management and communication skills
Prefered Skills
- Google Ads and/or Meta Blueprint certifications
- Experience with CRM platforms (HubSpot, Salesforce)
- Knowledge of conversion rate optimisation (CRO) techniques
Key Skills & Tools
Google Ads Meta Ads SEO Google Analytics Email Marketing Content Strategy SEM Marketing Automation Copywriting
Pay: From ₹8,000.00 per month
Work Location: In person
