- This role is strictly for candidates with prior hands-on experience managing Google Ads and/or Meta Ads campaigns.
- Freshers or candidates without relevant PPC experience will not be considered for this role.
We are looking for a highly motivated Performance Marketing Specialist to manage and optimize paid advertising campaigns across Google Ads and Meta Ads platforms.
The ideal candidate will possess a strong understanding of performance marketing principles, audience behavior, campaign optimization strategies, and analytical decision-making. This role requires an individual who can independently execute campaigns, interpret performance data, identify opportunities for improvement, and contribute meaningfully toward business growth objectives.
This position extends beyond campaign deployment and requires a proactive mindset toward continuous optimization, experimentation, and performance enhancement.
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Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
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Execute and oversee multiple campaign formats, including Search, Display, Remarketing, Lead Generation, and conversion-focused campaigns.
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Develop structured campaign strategies aligned with client objectives, business goals, and performance KPIs.
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Continuously monitor campaign performance and implement optimization initiatives to improve efficiency and outcomes.
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Optimize campaign structure, bidding strategies, audience segmentation, targeting methods, placements, and ad performance.
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Ensure effective budget allocation to maximize ROI, lead quality, and campaign efficiency.
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Conduct keyword research, competitor analysis, audience research, and market evaluation to identify growth opportunities and improve campaign effectiveness.
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Build and refine audience targeting strategies to improve campaign reach, engagement, and conversion outcomes.
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Develop, test, and optimize ad copies, creatives, targeting frameworks, and campaign messaging.
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Conduct A/B testing across creatives, ad variations, audience segments, landing page recommendations, and campaign structures to drive performance improvements.
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Analyze and monitor campaign performance using critical performance indicators including:
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CTR (Click-Through Rate)
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CAC (Customer Acquisition Cost)
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Conversion Rate (CR)
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ROAS (Return on Ad Spend)
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Generate periodic performance reports and provide actionable insights, recommendations, and optimization strategies based on campaign data.
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Collaborate effectively with internal teams including SEO, Content, Design, and Development to ensure campaign alignment and successful execution.
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Stay updated with the latest Google Ads and Meta Ads platform developments, algorithm updates, automation capabilities, PPC trends, and industry best practices.
This role requires significantly more than simply launching paid campaigns.
Successful candidates should demonstrate the ability to:
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Understand and interpret campaign performance data
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Explain optimization logic and strategic decisions
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Identify campaign challenges and performance gaps
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Recommend actionable improvements backed by data and insights
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Contribute toward performance growth through structured experimentation and optimization
A strong analytical mindset and an understanding of performance marketing fundamentals are essential for success in this role.
Job Title: Performance Marketing Specialist.
Location: Mansarovar, Jaipur
Work Mode: Work From Office
Working Days: 5 Days a Week
Compensation: â¹2.16 LPA â â¹4.80 LPA
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Proven hands-on experience in managing Google Ads and/or Meta Ads campaigns
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Strong understanding of campaign optimization, audience targeting, bidding strategies, conversion tracking, and paid media performance metrics
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Ability to analyze campaign data and implement optimization strategies to improve performance outcomes
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Familiarity with platforms and tools such as Google Ads Manager, Meta Ads Manager, Google Analytics, and performance reporting tools
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Strong analytical, problem-solving, and decision-making capabilities
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Effective communication and coordination skills
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Data-driven and performance-focused approach
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Strong attention to detail and accountability
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Ability to work independently and manage multiple campaigns efficiently
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Passion for staying updated with evolving digital advertising trend
