Job Overview
We are looking for a dynamic and result-oriented B2B Jewellery Sales & Marketing Executive to drive wholesale business growth, develop strong relationships with jewellery retailers and dealers, and expand our customer network across domestic markets.
The ideal candidate should have strong knowledge of the jewellery industry, excellent communication and negotiation skills, and a proven ability to generate B2B sales and build long-term client relationships.
Key Responsibilities
B2B Sales
· Develop and execute sales strategies to achieve monthly, quarterly, and annual B2B sales targets.
· Identify and acquire new jewellery retailers, wholesalers, distributors, dealers, and corporate clients.
· Build and maintain strong relationships with existing B2B customers.
· Conduct regular client visits, product presentations, and business meetings.
· Understand customer requirements and recommend suitable jewellery collections and products.
· Prepare quotations, negotiate pricing and commercial terms, and close sales.
· Follow up on leads, enquiries, orders, payments, and repeat business.
· Maintain an active sales pipeline and provide regular sales forecasts.
Business Development
· Identify new markets, territories, customer segments, and business opportunities.
· Develop dealer and distributor networks in targeted markets.
· Research competitor products, pricing, collections, and market trends.
· Participate in jewellery exhibitions, trade shows, buyer-seller meets, and industry events.
· Explore opportunities for expanding the company's B2B customer base domestically and internationally.
Marketing
· Support the development and execution of B2B marketing campaigns and promotional activities.
· Coordinate with the marketing team to create product catalogues, presentations, brochures, WhatsApp campaigns, email campaigns, and other sales materials.
· Promote new collections, seasonal launches, offers, and product updates to B2B customers.
· Generate and qualify leads through digital marketing, social media, referrals, exhibitions, and industry networks.
· Maintain a strong understanding of current jewellery market trends and customer preferences.
Customer & Order Management
· Coordinate with production, merchandising, design, logistics, finance, and customer service teams to ensure smooth order execution.
· Track customer orders and ensure timely delivery.
· Address customer concerns, complaints, and service issues professionally.
· Monitor outstanding payments and coordinate with the finance team for timely collections.
· Maintain accurate customer records, sales reports, and follow-up activities in CRM/ERP systems.
Key Skills & Competencies
· Strong B2B sales and business development skills.
· Good knowledge of jewellery products, designs, metals, gemstones, and market trends.
· Excellent communication, presentation, negotiation, and relationship-management skills.
· Strong client acquisition and lead-generation capabilities.
· Target-oriented and commercially focused approach.
· Ability to build and maintain long-term relationships with retailers, wholesalers, and distributors.
· Good understanding of pricing, margins, competition, and market dynamics.
· Willingness to travel for client meetings, exhibitions, and market development.
· Proficiency in MS Office, CRM/ERP systems, WhatsApp Business, and digital communication tools.
Qualifications & Experience
· Bachelor's degree in Business Administration, Marketing, Commerce, or a related field preferred.
· 1–6 years of experience in B2B jewellery sales, wholesale jewellery, gems & jewellery, or a related industry.
· Candidates with an established network of jewellery retailers, wholesalers, dealers, or distributors will be preferred.
· Experience in domestic or international B2B jewellery markets is an added advantage.
Key Performance Indicators (KPIs)
· Achievement of monthly and annual sales targets.
· New B2B customer acquisition.
· Revenue and gross-margin growth.
· Customer retention and repeat-order rate.
· Number and value of new accounts developed.
· Sales pipeline and conversion rate.
· Timely collection of outstanding payments.
· Market and territory expansion.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
