Job Description (JD) – SEO & Content Writer
Job Title: SEO & Content Writer
Location: Target Mall Borivali West
Experience: 1–3 Years
Job Summary
We are seeking a creative and detail-oriented SEO & Content Writer to create high-quality, engaging, and search-engine-optimized content. The ideal candidate will be responsible for researching keywords, developing content strategies, writing compelling content, and improving website visibility through effective SEO practices.
Key Responsibilities
· Conduct keyword research and competitor analysis to identify content opportunities.
· Write and edit SEO-friendly content for blogs, websites, landing pages, articles, product descriptions, and social media.
· Optimize existing content based on SEO best practices.
· Create content calendars and manage publishing schedules.
· Develop engaging headlines, meta titles, and meta descriptions.
· Monitor content performance using analytics tools and recommend improvements.
· Ensure content aligns with brand voice, style guidelines, and business objectives.
· Collaborate with marketing, design, and development teams to execute content strategies.
· Stay updated on SEO trends, search engine algorithm changes, and content marketing best practices.
· Perform content audits and suggest optimization opportunities.
Required Skills
· Strong written and verbal communication skills.
· Excellent grammar, editing, and proofreading abilities.
· Knowledge of on-page SEO, keyword research, and content optimization.
· Familiarity with SEO tools such as Google Search Console, Google Analytics, SEMrush, or Ahrefs.
· Understanding of search intent and user experience principles.
· Ability to manage multiple projects and meet deadlines.
· Basic knowledge of HTML and CMS platforms is a plus.
Qualifications
· Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
· Proven experience in content writing, copy writing, or SEO content creation.
· Portfolio showcasing published articles, blogs, or website content.
Preferred Qualifications
· Experience with content management systems such as WordPress.
· Knowledge of content marketing and digital marketing strategies.
· Experience using AI-assisted content tools and optimization platforms.
KPIs / Success Metrics
· Organic traffic growth
· Keyword ranking improvements
· Content engagement metrics (time on page, bounce rate, etc.)
· Lead generation and conversion rates
· Content publishing consistency
Employment Type: Full-time
Salary: As per experience and company standards.
Pay: ₹13,288.45 - ₹30,000.00 per month
Work Location: In person
