Job Summary
We are seeking a creative, strategic, and results-driven Social Media Manager to manage and grow our digital presence across all social media platforms. The ideal candidate will be responsible for creating engaging content, increasing brand awareness, generating quality leads, and maintaining the company's online reputation.
Key Responsibilities
- Develop and execute social media strategies aligned with business goals.
- Manage daily content publishing on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and other relevant platforms.
- Create engaging posts, reels, stories, videos, graphics, and campaigns to increase audience engagement.
- Coordinate with the design and video editing team to produce high-quality content.
- Plan and maintain a monthly content calendar.
- Monitor social media trends and competitor activities to identify growth opportunities.
- Respond to comments, messages, and customer inquiries in a professional and timely manner.
- Run and optimize paid social media campaigns to generate leads and improve conversions.
- Track key performance indicators (KPIs) such as reach, engagement, follower growth, leads, and ROI.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with counsellors, branch managers, and the admissions team to showcase student success stories, visa approvals, events, and company achievements.
- Ensure all content follows company branding and communication guidelines.
Preferred Skills
- Experience in the education, study abroad, or immigration industry.
- Knowledge of SEO, content marketing, and lead generation.
- Basic photography and videography skills.
- Ability to manage multiple campaigns simultaneously.
- Key Performance Indicators (KPIs)
- Growth in followers and audience engagement.
- Number of qualified leads generated through social media.
- Content consistency and posting schedule adherence.
- Performance of paid advertising campaigns.
- Reach, impressions, and engagement rate.
- Brand awareness and online reputation.
- Monthly reporting accuracy and campaign effectiveness.
Pay: ₹9,988.27 - ₹30,000.00 per month
Benefits:
Work Location: In person
