Job Title: Campaign Manager – B2B Marketing
Location: Bengaluru
Job Type: Full-Time
Job Overview
- Plan, execute, and optimize B2B marketing campaigns.
- Drive lead generation and demand generation initiatives.
- Collaborate with sales and marketing teams to achieve business goals.
- Monitor campaign performance and improve ROI.
- Manage multiple campaigns across various marketing channels
Key Responsibilities
- Execute email marketing, LinkedIn, and outbound campaigns.
- Develop and implement lead generation strategies.
- Track campaign performance and prepare reports.
- Manage CRM and marketing automation tools.
- Coordinate with content, design, and sales teams.
- Conduct market and competitor research.
- Optimize campaigns to improve lead quality and conversions.
- Maintain campaign calendars and ensure timely execution.
Required
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in B2B Marketing or Campaign Management.
- Knowledge of lead generation and demand generation strategies.
- Experience with CRM and marketing automation platforms.
- Strong analytical, communication, and project management skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Skills
- Experience in IT Services, SaaS, or B2B industries.
- Knowledge of Account-Based Marketing (ABM).
- Experience with LinkedIn Marketing and Email Marketing.
- Familiarity with Google Analytics and marketing analytics tools.
- Understanding of SEO and digital marketing concepts.
Keywords
B2B Marketing, Campaign Management, Lead Generation, Demand Generation, ABM, Email Marketing, LinkedIn Marketing, CRM, Marketing Automation, Digital Marketing, Pipeline Growth, Customer Acquisition, Marketing Analytics, ROI Optimization, Lead Nurturing.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
