About Fist Innovations
Fist Innovations is a growing technology startup and digital solutions company based in Trivandrum. We specialize in mobile app development, AI-integrated automation systems, web development, and innovative tech solutions.
We’re hiring an Email Marketer with 1 year of experience. You’ll design, execute, and optimize email campaigns and automation workflows to drive engagement, conversions, and long-term customer loyalty.
Key Responsibilities
- Create, schedule, and send email campaigns: newsletters, promotional blasts, onboarding sequences, and re-engagement campaigns.
- Build responsive email templates using drag-and-drop editors and edit HTML/CSS when needed.
- Set up and manage automation workflows, transactional emails, and behavior-based triggers.
- Practice list segmentation, import/export contacts, manage suppression lists, and ensure data hygiene.
- Write compelling subject lines and email copy tailored to different audience segments.
- Run A/B tests (subject lines, content, send times), monitor deliverability, and troubleshoot rendering issues across email clients.
- Track and report campaign performance: open rate, click-through rate (CTR), conversions, bounce/unsubscribe rates; provide actionable recommendations.
- Collaborate with design, product, and content teams for aligned messaging and functional landing pages.
- Ensure compliance with email regulations (CAN-SPAM, GDPR basics) and follow best practices for consent and opt-in.
Required Skills & Qualifications
- 1 year of hands-on experience in email marketing.
- Strong written communication and basic copywriting skills.
- Basic knowledge of HTML/CSS for email template edits.
- Understanding of core email metrics and ability to interpret campaign data.
- Strong QA skills for links, personalization tokens, and rendering across devices.
- Ability to manage multiple campaigns and meet deadlines efficiently.
Key Tool Skill
- Proficient in using Brevo for campaigns, automations, and segmentation.
Preferred Skills
- Experience integrating email platforms with CRMs, analytics tools, or e-commerce platforms.
- Basic understanding of deliverability concepts (SPF, DKIM) and list hygiene best practices.
- Familiarity with localization or regional language copy (Malayalam) for targeted campaigns.
- Knowledge of marketing automation and customer journey mapping.
Key Performance Indicators (KPIs)
- Improvement in open rate, CTR, and conversion rate compared to baseline.
- Successful implementation of automation workflows reducing manual sends.
- Low bounce and complaint rates, with steady list growth and engagement.
Compensation & Benefits
- Competitive salary (to be discussed based on experience).
- Opportunities for skill development and marketing tool training.
Pay: From ₹12,000.00 per month
Work Location: In person
