Job Description
Role: Ads Manager
Role Overview:
Responsible for planning, executing, monitoring, and optimizing paid advertising campaigns for AffixxMedia’s clients to generate leads, sales, traffic, and measurable business growth.
Key Responsibilities:
- Plan and execute Meta Ads and Google Ads campaigns
- Understand client objectives, target audiences, and campaign goals
- Create campaign structures, audiences, budgets, and ad sets
- Monitor campaign performance on a daily basis
- Optimize campaigns based on performance data
- Track leads, conversions, cost per lead, ROAS, and other key metrics
- Conduct audience and competitor research
- Coordinate with the Creative and Content Teams for ad creatives
- Test different creatives, audiences, copy, and campaign strategies
- Prepare regular performance reports for clients and internal teams
- Identify campaign issues and take corrective action
- Maintain accurate campaign data and updates in CRM
Requirements:
- Strong understanding of digital advertising
- Knowledge of Meta Ads Manager and Google Ads
- Understanding of campaign objectives, targeting, budgets, and optimization
- Ability to analyze campaign performance and make data-driven decisions
- Strong analytical and problem-solving skills
- Good communication and reporting skills
- Ability to manage multiple client campaigns
Preferred Skills:
- Experience managing Meta Ads and Google Ads
- Lead generation campaign experience
- E-commerce advertising experience
- Knowledge of Google Analytics and conversion tracking
- Understanding of pixels, events, and tracking systems
- Experience working with digital marketing agencies
- Knowledge of remarketing and funnel strategies
Performance Expectations:
- Maintain and optimize active campaigns consistently
- Achieve agreed campaign KPIs and performance targets
- Control and improve cost per lead/acquisition
- Identify opportunities to improve campaign performance
- Maintain accurate reporting and campaign documentation
- Contribute directly to client lead generation and revenue goals
Salary & Incentives:
- Fixed salary based on experience
- Performance-based growth opportunities
- Additional incentives may be provided based on campaign performance and contribution
Growth Opportunity:
Ads Executive → Ads Manager → Performance Marketing Lead → Performance Marketing Head
Work Location: In person
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
