Job Description – Sales Officer
Position: Sales Officer
Industry: FMCG
Location: Ghaziabad
Role Overview
The Field Officer will be responsible for achieving sales targets, managing retailer relationships, ensuring product availability, and supporting distribution growth in the assigned territory.
Key Responsibilities
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Achieve monthly and quarterly sales targets.
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Visit retailers, distributors, and wholesalers regularly to take orders.
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Educate retailers on product features, promotions, and schemes.
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Monitor competitor activity and provide market feedback to the ASM.
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Support in execution of trade promotions and market activations.
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Follow up for collections and ensure timely payments from retailers.
Skills & Competencies
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Good communication and interpersonal skills.
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Strong negotiation and relationship-building ability.
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Self-motivated with a target-driven mindset.
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Willingness to travel extensively within the territory.
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Basic knowledge of MS Excel / reporting tools.
Qualifications & Experience
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Minimum 10th
- 2–3 years of sales experience, preferably in FMCG/ General Trade.
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Freshers with strong interest in General Trade may also be considered.
KPIs (Key Performance Indicators)
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Sales target achievement (%)
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Number of productive retailer visits per month
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Order value & secondary sales growth
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Collection efficiency (payments)
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Retailer satisfaction & market coverage
