DIGITAL MARKETING MANAGER
Company: AR Digital Technology Pvt. Ltd.
Location: Hamirpur, Himachal Pradesh — On-site
Job Type: Full-Time | Permanent
Experience Required: Minimum 3 Years
Salary: ₹20,000 – ₹40,000 per month + Performance-Based Incentives
About AR Digital Technology Pvt. Ltd.
AR Digital Technology Pvt. Ltd. is a growing digital marketing and technology company providing SEO, Google Ads, Meta Ads, Social Media Marketing, Website Development, Branding, Performance Marketing, AI Automation, and Business Growth Solutions.
We work with startups, SMEs, and businesses across multiple industries to strengthen their digital presence, generate qualified leads, improve online visibility, and achieve measurable business growth through data-driven strategies and technology.
We are looking for an experienced, analytical, and performance-oriented Digital Marketing Manager who can take ownership of digital marketing campaigns, manage client accounts, lead marketing initiatives, and contribute to the growth of both client businesses and the company's internal brands.
Key ResponsibilitiesDigital Marketing Strategy
- Develop, implement, and manage comprehensive digital marketing strategies based on business objectives and KPIs.
- Create marketing plans for lead generation, brand awareness, customer acquisition, and online growth.
- Identify new digital marketing opportunities and recommend suitable strategies for clients.
- Monitor campaign performance and continuously improve results based on data and business objectives.
Google Ads & Paid Advertising
- Plan, launch, manage, and optimize Google Ads campaigns.
- Manage Search, Display, Remarketing, Performance Max, and other relevant Google advertising campaigns.
- Conduct keyword research and competitor analysis for paid campaigns.
- Optimize bids, budgets, targeting, ad copies, keywords, and landing pages.
- Monitor CPC, CTR, CPL, CPA, conversions, ROAS, and other relevant KPIs.
- Implement conversion tracking and troubleshoot campaign tracking issues.
Meta Ads
- Plan and manage advertising campaigns across Facebook and Instagram.
- Develop appropriate campaign structures for lead generation, traffic, engagement, conversions, and remarketing.
- Create and test different audiences, creatives, ad copies, and campaign strategies.
- Monitor CPL, CPA, CTR, ROAS, conversion rates, and other campaign KPIs.
- Continuously test and optimize campaigns to improve performance.
SEO
- Lead and manage SEO strategies for client websites and company websites.
- Handle On-Page, Off-Page, Technical, Local, and Performance SEO activities.
- Conduct keyword research and develop keyword strategies.
- Perform website SEO audits and identify technical and content-related issues.
- Develop strategies for organic traffic growth and search engine visibility.
- Monitor keyword rankings, organic traffic, backlinks, and SEO performance.
- Coordinate with content writers and developers for SEO implementation.
- Stay updated with major search engine algorithm updates and SEO best practices.
Analytics & Reporting
- Monitor website and campaign performance using tools such as:
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager (GTM)
- Google Ads
- Meta Ads Manager
- SEO and reporting platforms
- Analyze campaign data and identify performance trends and opportunities.
- Prepare weekly and monthly performance reports.
- Provide clear insights and actionable recommendations to clients and management.
- Track marketing KPIs, conversions, leads, ROI, and ROAS.
Social Media Marketing
- Plan and execute social media marketing strategies.
- Manage campaigns across platforms such as:
- Facebook
- Instagram
- LinkedIn
- YouTube
- Other relevant platforms
- Coordinate monthly content calendars with content writers, graphic designers, and video editors.
- Monitor engagement, reach, traffic, leads, and other social media KPIs.
- Recommend content and campaign strategies based on audience and performance data.
Team & Project Management
- Coordinate with content writers, graphic designers, video editors, developers, SEO specialists, and sales teams.
- Guide and mentor junior digital marketing team members.
- Review campaign setup, content, reports, and deliverables to maintain quality standards.
- Manage multiple client accounts and projects simultaneously.
- Ensure campaigns and deliverables are completed within agreed timelines.
- Participate in client meetings and strategy discussions when required.
Client Management
- Understand client business objectives and translate them into practical digital marketing strategies.
- Communicate campaign performance, challenges, and recommendations professionally.
- Build strong long-term relationships with clients.
- Handle client queries and coordinate internally to resolve campaign-related issues.
- Participate in strategy calls, presentations, and performance reviews.
Required QualificationsEducation
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Information Technology, Commerce, or a related field.
- Relevant professional certifications will be an added advantage.
Experience
- Minimum 3 years of hands-on experience in Digital Marketing.
- Strong practical experience managing digital marketing campaigns.
- Experience managing multiple client accounts will be preferred.
- Agency experience will be an added advantage.
Required Technical Skills
Strong working knowledge of:
- Search Engine Optimization (SEO)
- Google Ads
- Meta Ads
- Performance Marketing
- PPC
- Lead Generation
- Social Media Marketing
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager (GTM)
- Keyword Research
- Competitor Analysis
- Conversion Tracking
- Campaign Optimization
- Landing Page Performance
- Marketing Analytics
SEO & Marketing Tools
Experience with tools such as:
- SEMrush
- Ahrefs
- Google Keyword Planner
- Google Trends
- Looker Studio
- WordPress
- Other SEO, analytics, and marketing platforms
Preferred Skills
Candidates with experience in the following areas will be preferred:
- Email Marketing
- Marketing Automation
- WordPress Website Management
- CRM Platforms
- Conversion Rate Optimization (CRO)
- Landing Page Optimization
- Local SEO & Google Business Profile
- E-commerce Marketing
- Lead Generation Campaigns
- Google Ads Certification
- Meta Blueprint Certification
- AI-powered marketing tools and automation
Key Performance Areas
The selected candidate will be expected to contribute toward:
- Qualified lead generation
- Campaign ROI and ROAS improvement
- Reduction in CPL/CPA where applicable
- Organic traffic and keyword growth
- Website conversion improvement
- Client retention and satisfaction
- Campaign delivery and reporting
- Achievement of agreed marketing KPIs
Soft Skills
- Strong analytical and problem-solving abilities.
- Excellent communication and presentation skills.
- Strong leadership and team-management capabilities.
- Good client-management skills.
- Ability to manage multiple projects and deadlines.
- Strong attention to detail.
- Data-driven decision-making ability.
- Proactive and self-motivated approach.
- Results-oriented mindset.
- Ability to work effectively in a fast-paced environment.
Salary & Benefits
- ₹20,000 – ₹40,000 per month, based on skills, experience, and suitability.
- Performance-based incentives.
- Mobile/communication reimbursement as per company policy.
- Paid leave as per company policy.
- Professional training and skill development.
- Certification and learning opportunities.
- Career growth opportunities based on performance.
- Performance recognition and rewards.
- Supportive and collaborative work environment.
Work Schedule
Working Days: Monday to Saturday
Work Hours: Day Shift
Work Mode: Work From Office
Employment Type: Full-Time | Permanent
Location: Hamirpur, Himachal Pradesh
Why Join AR Digital Technology Pvt. Ltd.?
- Work on digital marketing projects across multiple industries.
- Manage and optimize real campaigns with measurable business outcomes.
- Gain exposure to SEO, Google Ads, Meta Ads, AI, analytics, social media, and performance marketing.
- Work with diverse clients and business models.
- Lead impactful digital marketing strategies.
- Receive continuous training and professional development.
- Opportunity to learn and implement emerging AI-powered marketing technologies.
- Build leadership and strategic marketing skills.
- Grow your career in a performance-driven technology company.
- Work in a professional, collaborative, and growth-focused environment.
How to Apply
Interested candidates should submit:
- Updated Resume/CV
- Current CTC
- Expected CTC
- Notice Period
- Current Location
- Portfolio, Campaign Reports, or Case Studies, if available
- Relevant certifications, if applicable
Candidates with strong hands-on experience in SEO, Google Ads, Meta Ads, Performance Marketing, Analytics, and Lead Generation are encouraged to apply.
Work Location
AR Digital Technology Pvt. Ltd.
Hamirpur, Himachal Pradesh
Work Mode: On-site / In Person
Job Type: Full-Time, Permanent
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
