About HavStrategy
HavStrategy is a performance-driven digital marketing agency partnering with D2C, ecommerce, fashion, beauty, and lifestyle brands to drive growth through data-backed marketing strategies.
Role Overview
We're looking for a strategic and relationship-driven Strategy, Alliance & Partnership Executive to build and manage HavStrategy's ecosystem of strategic partners including platforms, technology providers, agencies, and industry bodies — to unlock new growth channels, referral pipelines, and co-marketing opportunities alongside consumer and D2C brands.
Key Responsibilities
- Identify, evaluate, and onboard strategic partners platforms, ad-tech and martech providers, agencies, and industry bodies aligned with HavStrategy's growth objectives.
- Build and execute a partnership strategy that generates referral pipelines, co-marketing opportunities, and joint go-to-market initiatives.
- Negotiate and structure alliance agreements, partnership terms, and revenue-sharing or referral arrangements.
- Own and nurture relationships with existing strategic partners to maximize mutual value and long-term collaboration.
- Collaborate with business development, marketing, and strategy teams to align partnership initiatives with broader agency goals.
- Represent HavStrategy at industry events, partner summits, and networking forums to build the alliance network.
- Develop co-branded campaigns, webinars, and content initiatives in collaboration with partners.
- Track and report on partnership performance, pipeline contribution, and ROI to leadership.
- Monitor market trends, competitor partnerships, and emerging platforms to identify new alliance opportunities.
- Maintain accurate partner and pipeline records in the CRM.
Requirements
- 1–3 years of experience in partnerships, alliances, strategy, or business development (agency/digital marketing background preferred).
- Bachelor's degree in Business Administration, Marketing, or a related field (preferred, not mandatory).
- Solid understanding of the digital marketing ecosystem and how partnerships drive growth for D2C/ecommerce brands.
- Proven track record of building or managing relationships that delivered measurable business value.
Core Skills Needed
Strategy & Partnership Skills
- Partner identification and evaluation
- Alliance structuring and negotiation
- Relationship management and account nurturing
- Co-marketing and joint go-to-market planning
- Pipeline and CRM tracking (partner-sourced business)
Communication & Interpersonal Skills
- Strong verbal and written communication
- Persuasive presentation and pitching skills
- Active listening and stakeholder management
- Networking and long-term relationship-building
Industry/Domain Knowledge
- Understanding of digital marketing channels (SEO, SEM, social media, performance marketing, influencer marketing)
- Familiarity with D2C/ecommerce business models and growth challenges
- Awareness of martech/ad-tech platforms and the broader marketing partner ecosystem
Analytical & Technical Skills
- Basic data analysis to evaluate partnership performance and ROI
- Proficiency with MS Office/Google Workspace (Excel, PowerPoint/Slides for proposals)
- Familiarity with CRM tools (HubSpot, Zoho, Salesforce) and partnership-tracking systems
- Understanding of basic marketing metrics (ROAS, CAC, CTR, conversion rates) to speak credibly with partners and clients
Soft Skills
- Self-motivation and strategic thinking
- Resilience and negotiation confidence
- Time management and multitasking
- Team collaboration (working closely with business development, creative, and strategy teams)
- Adaptability in a fast-paced, evolving agency environment
Perks & Growth
- Fast-paced, high-growth work environment
- Exposure to leading consumer and D2C brands, and a wide network of strategic partners
- Strong career growth and learning opportunities
- Direct mentorship from senior sales/marketing leadership
- Pay: ₹25,000.00 – ₹45,000.00 per month
- Work Location: In person
Pay: ₹25,000.00 - ₹45,000.00 per month
Work Location: In person
