Are you a master at navigating Meta’s complex ad policies? Do you know how to scale budgets while keeping ad accounts safe and compliant?
We are a growing player in the online gaming/gambling space looking for a full-time, high-performing Meta Ads Expert to join our team. This is not a job for a generalist. We need someone who lives and breathes Facebook/Instagram advertising, understands the nuances of the gaming industry, and has a proven track record of driving high-ROI registration and conversion campaigns.
Key Responsibilities
Campaign Management: Strategy, setup, optimization, and scaling of Meta ad campaigns focused on user acquisition, registrations, and high-lifetime-value (LTV) players.
*Compliance & Risk Management: Navigate Meta’s strict advertising policies regarding gambling/real-money gaming. Maintain account health, manage whitelist processes, and proactively handle ad rejections or restrictions.
A/B Testing & Creative Strategy: Collaborate with our creative team to conceptualize high-converting hooks, angles, and video creatives specifically tailored for the gaming audience.
Data & Analytics: Monitor daily performance metrics (CPA, ROAS, CVR, Retention) and turn raw data into actionable scaling strategies.
Pixel & Tracking Management: Ensure flawless tracking setup (Meta Pixel, Conversions API) to accurately measure down-funnel events.
Required Skills & Qualifications
Experience: Minimum 2–3 years of dedicated experience managing Meta Ads, with a proven track record in the gambling, casino, betting, or real-money gaming niches.
Policy Knowledge: Deep understanding of Meta’s advertising policies, specifically Section 7 (Online Gambling and Gaming).
Technical Setup: Strong knowledge of Conversions API (CAPI), custom event tracking, and attribution models.
Budget Management: Experience comfortably managing and scaling five-figure monthly (or daily) ad budgets.
Problem Solver: Highly resilient with a knack for troubleshooting restricted accounts, BM issues, and page bans.
What We Offer
Competitive monthly salary based on experience.
Performance-based bonuses / incentives tied to campaign ROI.
Opportunity to work with a dynamic, fast-scaling brand.
Creative freedom and a budget ready to be scaled.
Pay: ₹14,978.55 - ₹58,283.02 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Remote
