About Mediawala
Mediawala is looking for a highly skilled and performance-driven Performance Marketing Manager who can independently manage and scale paid advertising campaigns across multiple platforms. We are looking for someone who is analytical, proactive, creative, and capable of solving ad performance issues quickly while driving measurable growth for brands.
Job Title
Performance Marketing Manager
Experience Required
3–5 Years
Employment Type
Full-Time
Location
Mumbai / Remote / Hybrid (as applicable)
Job Overview
We are looking for an experienced Performance Marketer who can plan, execute, optimize, and scale paid campaigns across Meta, Google, and YouTube while maintaining strong ROAS and lead/sales performance. The ideal candidate should have deep platform knowledge, problem-solving abilities, and strong analytical thinking.
Key Responsibilities
- Plan and manage paid ad campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads
- YouTube Ads
- Display & Remarketing Campaigns
- Develop performance marketing strategies focused on:
- Lead Generation
- eCommerce Sales
- Brand Awareness
- App Installs (if applicable)
- Monitor campaign performance daily and optimize for:
- ROAS
- CPA
- CTR
- Conversion Rate
- CAC
- Handle complete funnel setup including:
- Audience Research
- Campaign Structure
- Retargeting
- Scaling Strategies
- Solve account-related issues such as:
- Ad disapprovals
- Low ROAS
- Pixel tracking issues
- Conversion tracking problems
- Learning phase issues
- Sudden drop in performance
- Set up and manage:
- Meta Pixel
- Google Tag Manager (GTM)
- GA4
- Conversion APIs
- Event Tracking
- Coordinate with creative and content teams for:
- Ad Creatives
- Hooks
- Copywriting angles
- Landing page optimization suggestions
- Generate weekly and monthly performance reports with actionable insights.
- Stay updated with the latest ad platform updates, algorithm changes, and industry trends.
Required Skills
- Strong hands-on experience with:
- Meta Ads Manager
- Google Ads
- YouTube Ads
- Google Analytics (GA4)
- Google Tag Manager
- Understanding of:
- Marketing funnels
- Conversion optimization
- A/B testing
- Retargeting strategies
- Audience segmentation
- Experience in scaling campaigns with profitable ROAS.
- Ability to analyze data and take quick decisions.
- Strong troubleshooting and problem-solving mindset.
- Knowledge of Shopify, WordPress, and landing page tools is a plus.
- Experience with eCommerce and lead generation brands.
- Good communication and team coordination skills.
- Ability to work independently and take ownership of accounts.
Preferred Qualifications
- Certifications in Google Ads or Meta Blueprint preferred.
- Experience handling monthly ad spends of ₹2L–₹20L+.
- Prior agency experience will be an added advantage.
- Understanding of creatives that convert in performance marketing.
What We’re Looking For
- Someone who thinks beyond just boosting ads.
- A marketer who understands numbers, creatives, and customer psychology.
- A smart problem solver who can identify issues quickly and improve campaign performance.
- Someone who takes ownership and focuses on results.
Salary
Competitive salary based on experience and skill set.
Pay: ₹50,000.00 - ₹70,000.00 per month
Work Location: In person
