Senior Social Media & Performance Marketing Manager (Skin, Hair & Aesthetic Industry)
Location : Hyderabad (On-site)
Experience : 4–8+ Years
Salary : Best in the industry (Based on experience and performance)
About the Role
We are looking for a highly experienced Social Media & Performance Marketing Manager who has proven expertise in the skin, hair, plastic surgery, cosmetology, or aesthetic clinic industry.
This is not a content posting role. We need someone who can build marketing strategies, generate qualified leads, optimize campaigns, reduce CPL, improve ROAS, and contribute directly to revenue growth.
If you have successfully scaled aesthetic clinics and can demonstrate measurable business results, we'd love to meet you.
Key Responsibilities
- Develop complete digital marketing strategies for Skin, Hair & Aesthetic treatments.
- Plan monthly and quarterly marketing campaigns based on revenue goals.
- Manage Meta Ads (Facebook & Instagram) with advanced audience targeting and retargeting.
- Manage Google Ads (Search, Display, Performance Max & Local Campaigns).
- Plan and execute YouTube Ads for awareness, consideration and conversions.
- Optimize Cost Per Lead (CPL), Cost Per Booking (CPB), ROAS and overall campaign performance.
- Create lead funnels from ad click to consultation booking.
- Coordinate with creative, video and content teams for high-converting creatives.
- Build remarketing funnels and customer nurturing strategies.
- Analyze campaign performance and present weekly/monthly ROI reports.
- Track conversions using GA4, Google Tag Manager, Meta Pixel and Conversion API.
- Conduct competitor analysis and identify growth opportunities.
- Work closely with clinic management to achieve monthly revenue targets.
Required Skills
- Expert in Meta Ads Manager
- Expert in Google Ads
- Strong knowledge of YouTube Advertising
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Pixel & Conversion API
- Lead Funnel Optimization
- Landing Page Optimization
- CRM Integration
- Marketing Automation
- Budget Planning & Scaling
- A/B Testing
- Performance Reporting
Preferred Experience
Candidates with experience in any of the following industries will be given first preference:
- Skin Clinics
- Hair Clinics
- Dermatology Clinics
- Plastic Surgery Clinics
- Cosmetic Clinics
- Aesthetic Medicine
- Cosmetic Dentistry
- Wellness & Beauty Brands
KPIs
You will be evaluated based on:
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Consultation Bookings
- Patient Conversion Rate
- Return on Ad Spend (ROAS)
- Revenue Generated
- Customer Acquisition Cost (CAC)
- Lead Quality
- Campaign ROI
- Monthly Growth
Requirements
- 4+ years in Performance Marketing
- Minimum 2 years in Skin, Hair or Aesthetic industry preferred
- Strong portfolio with measurable results
- Must present previous campaign performance and ROI case studies
- Experience managing monthly ad budgets of ₹5 Lakhs+
- Excellent analytical and communication skills
During the Interview, Candidates Must Present
- Previous campaign dashboards
- ROAS achieved
- Cost Per Lead achieved
- Revenue generated from campaigns
- Meta Ads case studies
- Google Ads case studies
- YouTube Ads case studies
- Marketing strategy they implemented
- Reporting dashboard samples
Bonus Skills
- AI-powered marketing tools
- CRM automation
- WhatsApp Marketing
- Email Marketing
- Local SEO
- Reputation Management
- Influencer Marketing
- Clinic Growth Strategy
We are looking for someone who thinks like a Growth Partner, not just a Social Media Manager.
Pay: ₹11,380.64 - ₹43,104.90 per month
Work Location: In person
