Position: Executive – Marketing (ATL/BTL)
Department: Marketing
Location: [Location]
Reporting To: Marketing Manager / Head of Marketing
Job Summary
The Executive – Marketing (ATL/BTL) will be responsible for planning, coordinating, and executing Above-The-Line (ATL) and Below-The-Line (BTL) marketing activities to enhance brand visibility, generate leads, and support business objectives. The role requires strong coordination with internal teams, agencies, vendors, and channel partners to ensure successful campaign execution and performance monitoring.
Key Responsibilities
ATL Marketing
- Assist in planning and executing ATL campaigns across print, radio, outdoor, digital, and other media channels.
- Coordinate with advertising agencies and media partners for campaign development and implementation.
- Monitor campaign schedules, budgets, and deliverables.
- Track and analyze campaign performance and prepare reports.
BTL Marketing
- Plan and execute BTL activities such as events, exhibitions, roadshows, product launches, customer engagement programs, and promotional activities.
- Coordinate with vendors, event agencies, and channel partners for smooth execution.
- Manage branding and promotional materials for marketing activities.
- Ensure effective lead generation and customer engagement through on-ground activations.
Brand Management
- Maintain brand consistency across all marketing communications and promotional materials.
- Support the development of marketing collateral, brochures, presentations, and promotional content.
- Coordinate with creative teams for campaign creatives and marketing assets.
Vendor & Budget Management
- Obtain quotations, negotiate with vendors, and manage vendor relationships.
- Monitor marketing budgets and ensure cost-effective utilization of resources.
- Process marketing-related documentation, approvals, and invoices.
Reporting & Analysis
- Track campaign effectiveness and ROI.
- Prepare periodic marketing reports and dashboards.
- Analyze market trends, competitor activities, and customer insights.
Candidate is from real estate industry
Pay: ₹40,000.00 per month
Work Location: In person
