A CRM (Customer Relationship Management) Manager strategizes and oversees customer-brand interactions to maximize retention, loyalty, and revenue. They manage CRM software, analyze consumer data, segment audiences, and collaborate with sales, marketing, and support teams to optimize the overall customer journey. Key Responsibilities
- Data Management & Analytics: Collect and analyze customer data to build targeted segments, identify consumer trends, and monitor KPIs like churn rate and customer lifetime value (CLV).
- Campaign Strategy: Develop and execute personalized email, SMS, and loyalty campaigns to drive engagement and reven
- Cross-Functional Collaboration: Align marketing and sales efforts to identify upselling and cross-selling opportunities.
- System Optimization: Ensure the CRM platform (e.g., Salesforce, HubSpot) is updated, maintained, and compliant with data privacy regulations (like GDPR).
- Team Leadership & Training: Train staff on CRM best practices and oversee customer-facing operations.
Qualifications
- Experience: Typically 3+ years in direct marketing, sales operations, or customer experience (CX) roles.
- Technical Skills: Proficiency with leading CRM platforms (e.g., Salesforce, HubSpot, Zoho), marketing automation tools, and data analytics.
- Soft Skills: Strong analytical capabilities, excellent cross-departmental communication, and a deep understanding of customer behavior.
To get a deeper dive into the standard requirements or explore related career trajetories, you can review the
Pay: ₹30,000.00 - ₹37,500.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Provident Fund
Work Location: In person
