Job Overview
We are looking for a driven and results-oriented Digital Marketing Executive to plan, execute, and optimize our digital marketing initiatives across performance marketing, website marketing, lead generation, and social media.
This is a hands-on role focused on generating high-quality leads, improving online brand presence, increasing customer acquisition, and supporting business growth through data-driven digital strategies.
Key Responsibilities
1. Performance Marketing
- Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads and Google Ads.
- Manage lead generation campaigns with a strong focus on lead quality and conversion.
- Monitor campaign performance, budgets, targeting, CPL, conversions, ROAS/ROI, and other key metrics.
- Analyze campaign data to identify trends, opportunities, and areas for improvement.
- Continuously optimize campaigns to improve performance and maximize marketing ROI.
- Develop and implement strategies to improve online customer acquisition.
2. Website & Lead Generation
- Drive relevant and high-quality traffic to the company website through digital marketing campaigns.
- Coordinate with internal teams on landing pages, website campaigns, and conversion rate optimization (CRO).
- Track website traffic, leads, conversions, and user behavior using relevant analytics tools.
- Identify opportunities to improve website performance, lead quality, and conversion rates.
- Work closely with the sales team to understand lead quality and improve the overall lead-generation funnel.
3. Social Media Marketing
- Plan and execute social media marketing strategies across relevant platforms.
- Develop and manage monthly content calendars aligned with business and marketing objectives.
- Coordinate with designers, content writers, and other creative teams to ensure timely content execution.
- Support initiatives focused on increasing brand awareness, engagement, reach, and community growth.
- Monitor social media trends and identify opportunities for relevant and engaging content.
- Track and analyze social media performance and provide actionable recommendations.
4. Marketing Analytics & Reporting
- Track and analyze performance across Meta, Google, website, and social media channels.
- Prepare regular performance reports, dashboards, and insights for the marketing team.
- Monitor key performance indicators such as CPL, CTR, CPC, conversion rate, ROAS/ROI, engagement, reach, and lead quality.
- Conduct competitor and market research to identify emerging trends, opportunities, and industry benchmarks.
- Recommend new digital channels, tools, and marketing tactics to support business growth.
- Use data and insights to support strategic marketing decisions.
5. Cross-functional Collaboration
- Work closely with sales, design, content, and other internal teams to align marketing campaigns with business objectives.
- Coordinate campaign requirements, creative assets, landing pages, and promotional activities.
- Support influencer marketing, events, partnerships, and other brand initiatives through digital promotion.
- Ensure campaigns and marketing activities are executed within agreed timelines and budgets.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital marketing, performance marketing, or a related role.
- Hands-on experience managing campaigns on Meta Ads and Google Ads.
- Working knowledge of lead generation, website marketing, conversion optimization, and digital customer acquisition.
- Experience managing social media platforms and developing content calendars.
- Strong analytical skills with the ability to interpret campaign and website performance data.
- Good communication, coordination, and project management skills.
- Proactive, detail-oriented, and results-driven approach.
- Ability to manage multiple campaigns and priorities simultaneously.
Key SkillsDigital Marketing
- Meta Ads
- Google Ads
- Performance Marketing
- Lead Generation
- Website Marketing
- Campaign Optimization
- Conversion Rate Optimization (CRO)
- ROI / ROAS Tracking
- Marketing Analytics
- Customer Acquisition
Social Media Marketing
- Social Media Strategy
- Content Planning
- Content Calendar Management
- Social Media Analytics
- Community Engagement
- Competitor Analysis
- Market & Trend Research
Professional Skills
- Communication
- Analytical Thinking
- Creativity
- Problem Solving
- Ownership & Accountability
- Project Coordination
- Time Management
- Multi-tasking
- Result Orientation
What We’re Looking For
We are looking for someone who is hands-on, analytical, proactive, and passionate about digital marketing. The ideal candidate should be comfortable working with campaign data, testing new ideas, coordinating with multiple teams, and taking ownership of digital marketing initiatives from planning through execution and optimization.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
