We are looking for an experienced and well-connected Public Relations (PR) Manager to lead the company’s public relations, media relations, brand reputation, and communication initiatives.
The ideal candidate will have strong relationships with business, luxury, fashion, lifestyle, jewellery, Bollywood, entertainment and mainstream media, along with a proven ability to build premium brand visibility and secure high-quality media coverage.
Key Responsibilities
- Develop and execute comprehensive PR and corporate communication strategies for the company.
- Build and maintain strong relationships with journalists, editors, media houses, influencers, publications, and industry stakeholders.
- Secure meaningful coverage across print, digital, television, business, luxury, fashion and jewellery media.
- Build and maintain strong relationships with Bollywood actors, celebrities, influencers, fashion personalities, stylists, talent managers, production houses and entertainment industry professionals.
- Develop opportunities for the company to collaborate with Bollywood celebrities and prominent influencers for brand campaigns, events, jewellery launches, endorsements and strategic partnerships.
- Coordinate and manage interactions with Bollywood actors, celebrities and influencers, including meetings, appearances, events, shoots and brand engagements.
- Identify relevant celebrity and influencer partnerships that align with the company’s premium diamond and luxury positioning.
- Leverage celebrity relationships to generate high-impact media coverage, social media visibility and brand awareness.
- Manage celebrity/influencer communication professionally and coordinate with their managers, PR teams and talent agencies.
- Build long-term relationships with key personalities across the Bollywood, fashion, luxury and lifestyle ecosystem.
- Create and distribute press releases, media briefs, corporate announcements, articles, interviews and brand stories.
- Develop compelling story angles around diamonds, jewellery, craftsmanship, business growth, leadership and brand initiatives.
- Manage media interactions, interviews, press conferences, product launches and corporate events.
- Coordinate with senior management for interviews, speaking opportunities and media appearances.
- Build the company and leadership team’s reputation as prominent voices within the diamond and luxury industry.
- Manage crisis communication and protect the company’s brand reputation when required.
- Develop and maintain a comprehensive media database and track media coverage, reach and PR performance.
- Identify opportunities for brand collaborations, celebrity/influencer associations and strategic partnerships.
- Coordinate with marketing, digital, creative and sales teams to ensure consistent brand messaging.
- Manage PR agencies, media partners and external communication vendors, where applicable.
- Monitor industry trends, competitor activities and relevant conversations in the luxury and jewellery sector.
- Prepare regular PR reports, coverage analysis and recommendations for senior management.
Candidate Profile
- 3-4 years of experience in PR, corporate communications, media relations or brand communications.
- Strong preference for candidates with experience in diamonds, jewellery, luxury, fashion, lifestyle, premium retail or related industries.
- Strong existing media network across Mumbai and national media.
- Proven track record of generating high-quality editorial coverage.
- Strong Bollywood, celebrity and influencer network will be highly preferred.
- Experience working directly with celebrity managers, talent agencies and entertainment PR teams will be an advantage.
- Excellent written and verbal communication skills.
- Strong press-release, storytelling and content-writing abilities.
- Experience handling senior executives, founders, celebrities or high-profile clients is an advantage.
- Strong negotiation, networking and relationship-management skills.
- Ability to independently manage PR strategy and execution.
- Willingness to travel for events, exhibitions, launches and media activities.
Pay: ₹150,000.00 - ₹200,000.00 per month
Application Question(s):
- How many years of experience do you have in PR / Public Relations?
- How strong is your media network in Mumbai?
Work Location: In person
