Job Overview:
We are seeking a creative and detail-oriented Content Writer with 2+ years of experience to join our content marketing team. The ideal candidate should have strong expertise in SEO-driven content creation, topical authority strategies, and funnel-based content writing. The role requires the ability to produce high-quality, research-backed content optimized for both traditional search engines and emerging AI-driven answer engines. A basic to intermediate understanding of blockchain, crypto, and Web3 technologies will be a strong advantage.
Key Responsibilities:
- Research, write, and edit high-quality blog posts, articles, and web content aligned with SEO and content marketing goals.
- Develop Topical Authority Content Strategies by creating pillar pages and supporting blog clusters to strengthen subject expertise and organic visibility.
- Create funnel-based content including:
- TOFU (Top of Funnel): Awareness and educational blogs
- MOFU (Middle of Funnel): Comparison, guides, and solution-focused content
- BOFU (Bottom of Funnel): Conversion-focused content such as product-focused articles and case studies
- Perform SEO content optimization including keyword research, internal linking, and search intent-based writing.
- Write AEO-friendly content structured to answer user questions clearly and improve chances of appearing in featured snippets and AI answer engines.
- Conduct research on blockchain, cryptocurrency, Web3, and related technologies to create informative and engaging content.
- Collaborate with SEO specialists and marketing teams to align content with overall organic growth strategies.
- Optimize existing content based on performance data from tools such as Google Analytics, Google Search Console, and SEMrush.
- Ensure content follows best practices for readability, engagement, and search visibility.
- Stay updated with SEO trends, AI search updates, and blockchain industry developments.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
