MBA Marketing – Hospital & Healthcare Marketing
Job Summary
We are looking for a dynamic and result-oriented MBA Marketing professional to lead and support marketing initiatives for our hospital/healthcare business. The candidate will be responsible for increasing hospital visibility, attracting new patients, strengthening referral networks, building the hospital brand, and supporting overall business growth.
Key Roles & Responsibilities1. Hospital Marketing & Business Development
- Develop and execute marketing strategies to increase patient footfall and revenue.
- Identify new business opportunities and potential patient segments.
- Develop local marketing campaigns for hospitals, clinics, and healthcare services.
- Monitor competitors and identify market trends and opportunities.
- Support the development of new healthcare services and promotional campaigns.
2. Patient Acquisition & Engagement
- Develop strategies to attract new patients through offline and digital channels.
- Improve patient engagement and encourage repeat visits.
- Analyze patient acquisition sources and campaign performance.
- Develop patient-focused communication and promotional activities.
3. Doctor & Referral Network Management
- Build and maintain relationships with doctors, clinics, diagnostic centers, pharmacies, and corporate organizations.
- Develop ethical referral and professional engagement programs.
- Coordinate doctor meetings, CME programs, health camps, and awareness initiatives.
- Identify opportunities to expand the hospital's referral network.
4. Corporate & Community Outreach
- Develop partnerships with companies, schools, colleges, institutions, and community organizations.
- Organize health camps, screening programs, awareness campaigns, and corporate wellness initiatives.
- Identify opportunities for institutional and corporate healthcare partnerships.
5. Brand Management
- Ensure consistent hospital branding across online and offline communication.
- Coordinate brochures, posters, presentations, videos, social media creatives, and other marketing materials.
- Develop campaigns that strengthen patient trust and hospital reputation.
6. Data Analysis & Reporting
- Track key marketing and business metrics such as:
- Patient footfall
- New vs. returning patients
- Lead generation
- Conversion rate
- Referral sources
- Campaign ROI
- Digital engagement
- Revenue generated through marketing initiatives
- Prepare weekly and monthly marketing performance reports.
- Use data to identify gaps and improve marketing strategies.
Required Skills
- Strong understanding of marketing principles and business development.
- Knowledge of hospital and healthcare marketing.
- Good communication and interpersonal skills.
- Strong relationship-building and networking abilities.
- Understanding of digital marketing, social media, SEO, and online advertising.
- Analytical and problem-solving skills.
- Ability to work with doctors, hospital management, patients, and external partners.
- Good presentation and negotiation skills.
- Proficiency in MS Office/Google Workspace.
Preferred Qualifications
- MBA/PGDM in Marketing.
- Bachelor's degree in any relevant discipline.
- 1–5 years of experience in hospital marketing, healthcare marketing, pharma marketing, medical marketing, or business development preferred.
- Fresh MBA graduates with strong communication and business development skills may also be considered.
Key Performance Indicators (KPIs)
The candidate will be evaluated based on:
- Growth in patient footfall
- New patient acquisition
- Lead-to-patient conversion
- Doctor/referral network growth
- Corporate partnerships
- Health camp and outreach performance
- Digital marketing performance
- Marketing ROI
- Brand visibility and patient engagement
Ideal Candidate
The ideal candidate is a business-minded marketing professional who understands both healthcare and customer behavior. They should be comfortable working in the field, meeting doctors and corporate clients, coordinating campaigns, analyzing marketing data, and converting marketing opportunities into measurable hospital growth.
Job Type: Full-Time
Department: Marketing & Business Development
Qualification: MBA/PGDM – Marketing
Experience: 1–5 Years
Industry: Hospital / Healthcare
Location: As per company requirements
Pay: ₹9,019.83 - ₹43,835.74 per month
Work Location: In person
