A Marketing Manager for Medical Device Sales is responsible for creating and executing marketing strategies that drive demand for medical devices while supporting the sales team and ensuring compliance with healthcare regulations.
Key Responsibilities
- Develop and implement marketing strategies for medical devices.
- Conduct market research to identify customer needs, industry trends, and competitor activities.
- Create product positioning, messaging, and promotional campaigns.
- Collaborate with the sales team to generate leads and increase revenue.
- Organize product launches, conferences, workshops, and healthcare professional training.
- Build relationships with hospitals, clinics, distributors, and key opinion leaders (KOLs).
- Develop marketing materials such as brochures, presentations, digital content, and case studies.
- Monitor campaign performance and analyze ROI using marketing metrics.
- Ensure all marketing activities comply with healthcare regulations and industry standards.
- Manage marketing budgets and coordinate with external agencies and vendors.
Required Skills
- Strong knowledge of medical devices and the healthcare industry.
- Strategic marketing and brand management.
- Digital marketing (SEO, social media, email marketing, CRM).
- Excellent communication and presentation skills.
- Data analysis and market research.
- Project management and cross-functional collaboration.
- Negotiation and relationship-building abilities.
- Understanding of regulatory compliance in medical device marketing.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Life Sciences, Biomedical Engineering, or a related field.
- MBA (Marketing) is often preferred.
- 3–8+ years of experience in medical device.
- Experience supporting B2B sales and product launches is an advantage.
Pay: ₹12,388.03 - ₹30,000.00 per month
Experience:
- Medical Device Sale: 4 years (Preferred)
Work Location: In person
