Job Summary:
Job Title: Sales Operations & CRM Manager
Company: Sangam Prefab Concrete Products Pvt. Ltd.
Location: Ethelbari, North Bengal, West Bengal
Reporting To: Managing Director
Job Overview:
We are looking for an experienced Sales Operations & CRM Manager who can establish complete visibility, accountability, and control over our sales pipeline. This role will be responsible for ensuring that every inquiry received by the organization is systematically tracked, assigned, followed up, updated, and closed with a documented outcome.
The ideal candidate will serve as the operational backbone of the sales department, driving CRM adoption, sales process discipline, reporting accuracy, and lead management effectiveness.
Key ResponsibilitiesLead Management & Sales Process Monitoring:
- Monitor and manage all incoming inquiries from various channels.
- Assign leads to the appropriate sales executives and track ownership.
- Ensure timely preparation and submission of quotations.
- Monitor follow-up activities and sales progress.
- Track inquiries from lead generation to order closure.
- Ensure no opportunity remains unattended or without a defined status.
CRM Administration & Data Management:
- Implement, maintain, and optimize CRM systems such as Zoho CRM, HubSpot, Salesforce, or similar platforms.
- Ensure 100% lead and customer data entry within the CRM.
- Maintain accurate records of customers, projects, quotations, and interactions.
- Develop dashboards and performance tracking reports.
- Drive CRM usage compliance across the sales team.
Sales Team Coordination:
- Collect daily activity updates from sales executives.
- Verify lead status, customer interactions, and follow-up actions.
- Monitor pending quotations and unresolved opportunities.
- Coordinate with internal departments to support sales activities.
- Escalate delays, bottlenecks, and compliance issues when required.
Reporting & Business Analytics:
Prepare and present comprehensive reports including:
Daily Reports
- New inquiries received
- Quotations submitted
- Orders received
- Critical follow-ups pending
- Key action items
Weekly Reports
- Lead conversion analysis
- Sales executive performance review
- Follow-up compliance tracking
- Lost opportunity assessment
Monthly Reports
- Sales pipeline forecast
- Lead source effectiveness analysis
- Inquiry-to-order conversion ratio
- Lost business analysis
- Team productivity dashboard
- Revenue forecasting support
Sales Process Improvement
- Design and implement sales tracking systems.
- Standardize lead management workflows.
- Improve reporting accuracy and data integrity.
- Identify process gaps and recommend corrective actions.
- Establish accountability measures throughout the sales cycle.
Mandatory Lead Status Management:
All inquiries and opportunities must be categorized and updated under defined stages:
- New Lead
- Contact Established
- Quotation Sent
- Follow-up Pending
- Negotiation Stage
- Order Received
- Lost to Competitor
- Price Issue
- Technical Issue
- Payment Concern
- Client Postponed
- Not Interested
- On Hold
The objective is to ensure complete visibility and accountability throughout the sales process.
Educational Qualification:
- MBA in Marketing, Sales, Operations, Business Management, or a related discipline preferred.
- Bachelor's Degree in Business Administration, Commerce, Management, or equivalent.
- Certification or hands-on expertise in CRM platforms will be an added advantage.
Experience Requirements:
- Minimum 5–10 years of experience in:
- Sales Operations
- CRM Management
- Sales Coordination
- Business Operations
- Customer Relationship Management
Preferred Industry Background:
- Building Materials
- Construction Materials
- Precast Concrete Industry
- Ready-Mix Concrete (RMC)
- Manufacturing Sector
- Infrastructure & Industrial Projects
Required Skills & Competencies:
✔ CRM Management (Zoho CRM, HubSpot, Salesforce, or equivalent)
✔ Advanced Microsoft Excel and Reporting Skills
✔ Dashboard Creation and Data Analysis
✔ Sales Pipeline Management
✔ Process Development and Implementation
✔ Strong Follow-up and Coordination Skills
✔ Team Accountability Management
✔ Excellent Communication and Interpersonal Skills
✔ Analytical and Problem-Solving Ability
✔ Attention to Detail and Reporting Accuracy
What We Are Looking For:
We are looking for a professional who can:
✅ Build and manage sales systems and processes
✅ Ensure every inquiry is tracked and acted upon
✅ Drive CRM discipline across the organization
✅ Create complete visibility of the sales pipeline
✅ Improve reporting accuracy and business intelligence
✅ Hold teams accountable for follow-ups and updates
✅ Ensure every opportunity has a documented outcome
Key Performance Indicators (KPIs):
- 100% Inquiry Entry into CRM
- 100% Lead Ownership Assignment
- 100% Lead Status Updates
- Zero Unattended Inquiries
- CRM Usage Compliance
- Follow-up Compliance Rate
- Lost Opportunity Documentation Rate
- Reporting Accuracy & Timeliness
- Pipeline Forecast Accuracy
Compensation & Benefits:
Salary: Best in Industry (Based on Experience, Capability, and Track Record)
Performance-based incentives may be offered to exceptional candidates.
Interested candidates may share their updated resume with current and expected CTC details.
About Us:
Sangam Prefab Concrete Products Pvt. Ltd. is a leading manufacturer of precast concrete products serving Railways, Infrastructure Companies, Government Departments, Oil & Gas Sector, Contractors, and Private Developers across Eastern India.
With a growing customer base and expanding operations, we are seeking a highly organized and process-driven professional to strengthen our sales operations and CRM management functions.
Pay: ₹45,000.00 - ₹60,000.00 per month
Application Question(s):
- What is your total work experience?
- How many years of experience do you have in Sales Operations or CRM Management?
- What CRM softwares have you used?
- What is your highest educational qualification?
- Are you willing to relocate to Ethelbari, West Bengal?
- What is your current CTC?
- What is your expected CTC?
- What is your notice period?
Work Location: In person
