About the Role:
We are looking for a highly driven and data-oriented Performance Marketing & Marketplace Ads Specialist who will be responsible for managing and optimizing paid advertising campaigns across e-commerce platforms (Amazon Ads, E-com ads). The ideal candidate should have hands-on experience in Amazon Ads, PPC campaigns, and marketplace performance marketing, particularly in the FMCG segment.
Key Responsibilities:
* Plan, execute, and optimize performance marketing campaigns across marketplaces and digital platforms.
* Manage and scale Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, and Display Ads.
* Handle PPC campaigns to improve ROI, CTR, and conversions across e-commerce platforms.
* Conduct keyword research, competitor analysis, and bid strategy optimization.
* Track campaign performance metrics such as ACOS, ROAS, CPC, and conversion rates.
* Manage product visibility, ranking, and sales growth through strategic ad planning.
* Coordinate with content and catalogue teams to optimize product listings for better ad performance.
* Stay updated with the latest trends in e-commerce advertising and FMCG digital marketing.
Required Skills & Qualifications:
* 1–4 years of experience in Performance Marketing / E-Commerce Ads / Marketplace Ads.
* Hands-on experience with Amazon Ads and e-commerce ad platforms.
* Experience in FMCG or D2C brands is highly preferred.
Preferred Skills:
* Familiarity with Google Ads or Meta Ads is an added advantage.
* Increase in product visibility and keyword ranking.
* Growth in marketplace sales and conversions.
Job Type: Full-time
Pay: ₹12,554.64 - ₹50,791.06 per month
Work Location: Hybrid remote in Mumbai, Maharashtra
