Job Title: E-commerce Performance Marketing & Conversion Specialist
About the Role
Einig Corporation is looking for a highly motivated and results-driven E-commerce Performance Marketing & Conversion Specialist to take responsibility for growing our online sales through Amazon, Meta platforms, website SEO, and performance marketing.
The selected candidate will be responsible not only for running campaigns but for converting traffic into actual orders and revenue. This is a target-oriented position where performance will be evaluated through measurable KPIs such as orders, revenue, ROAS, CPA, conversion rate, traffic, and marketplace growth.
Key Responsibilities
Amazon Marketing & SEO
- Manage and optimize Amazon product listings.
- Perform keyword research and Amazon SEO optimization.
- Optimize product titles, bullet points, descriptions, backend keywords and A+ Content.
- Plan, launch and optimize Amazon PPC campaigns.
- Monitor keywords, bids, budgets, CTR, CPC, ACOS, ROAS and conversions.
- Improve organic product rankings and visibility.
- Analyze competitors, pricing, offers, reviews and marketplace trends.
- Identify opportunities to increase Amazon sales and profitability.
Meta Ads & Social Performance Marketing
- Create and manage Facebook and Instagram advertising campaigns.
- Develop campaigns focused on product sales, conversions and customer acquisition.
- Create and test different audiences, creatives, ad copies and offers.
- Manage retargeting campaigns for website visitors and engaged users.
- Continuously optimize campaigns based on performance data.
- Maintain efficient advertising budgets and maximize ROAS.
Website SEO & Conversion Optimization
- Conduct keyword research and improve website SEO.
- Optimize product pages and landing pages.
- Analyze customer behavior and identify conversion barriers.
- Improve product presentation, offers, CTAs and customer journey.
- Monitor traffic, add-to-cart rate, checkout rate and conversion rate.
- Conduct A/B testing where applicable.
Sales & Revenue Growth
- Take ownership of assigned monthly order and revenue targets.
- Develop strategies to increase online orders and average sales.
- Monitor daily, weekly and monthly sales performance.
- Identify underperforming campaigns and implement corrective actions.
- Coordinate with the Sales, Marketing, Media, Design and Operations teams.
Analytics & Reporting
- Track Amazon, Meta Ads and website performance.
- Analyze ROAS, CPA, CTR, CPC, conversion rate, sales and revenue.
- Prepare regular performance reports for management.
- Use data to identify opportunities and improve marketing efficiency.
- Maintain clear records of campaigns, budgets and results.
Key Performance Indicators (KPIs)
- Monthly orders
- Monthly revenue
- Amazon sales growth
- Website sales growth
- Amazon PPC ROAS/ACOS
- Meta Ads ROAS
- Cost per acquisition (CPA)
- Conversion rate
- Organic traffic and rankings
- Advertising budget efficiency
- Customer acquisition and retention
Candidate Requirements
- Practical experience in Amazon Seller Central and Amazon marketing.
- Experience managing Meta Ads Manager.
- Strong understanding of Amazon SEO and digital marketing.
- Knowledge of website SEO and conversion optimization.
- Strong analytical and data interpretation skills.
- Ability to work with sales and revenue targets.
- Knowledge of Google Analytics and Google Search Console is preferred.
- E-commerce or consumer-product experience is an advantage.
- Strong communication and problem-solving skills.
Ideal Candidate
We are looking for someone who is target-driven, analytical, creative, proactive and commercially focused. The ideal candidate should take ownership of results rather than simply completing marketing tasks.
The candidate must be comfortable experimenting with campaigns, analyzing data, identifying problems, testing new strategies and continuously improving performance.
This is a performance-driven role where the ultimate objective is simple: generate more qualified traffic, convert that traffic into orders, and grow Einig's online revenue profitably.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
