We are looking for a creative and detail-oriented Copywriter who can write compelling content in both Malayalam and English. The ideal candidate should understand branding, marketing, consumer psychology, and digital platforms to create content that engages audiences and drives results.
The role involves writing for digital campaigns, social media, advertisements, websites, videos, and brand communication across multiple industries.
Key ResponsibilitiesContent Creation
- Write engaging copy in Malayalam and English.
- Develop creative concepts and campaign ideas.
- Create social media captions, ad copies, headlines, taglines, and scripts.
- Write website content, landing pages, blogs, and email campaigns.
- Create product descriptions and promotional content.
- Adapt content for different target audiences and platforms.
Advertising & Campaigns
- Write Meta, Google, LinkedIn, and YouTube ad copies.
- Develop campaign themes and communication strategies.
- Create multilingual campaigns while maintaining the same brand voice.
- Work closely with designers to ensure visuals and copy complement each other.
Video & Creative Content
- Write video scripts, reels, radio ads, and promotional videos.
- Develop storytelling concepts for brands.
- Write WhatsApp marketing messages and SMS campaigns.
Brand Communication
- Maintain consistent brand tone across all communication.
- Create slogans, taglines, and brand messaging.
- Assist in naming, positioning, and brand identity projects.
Research
- Understand customer behaviour and market trends.
- Research competitors and industry insights.
- Perform keyword research for SEO content.
Requirements
- Excellent command of Malayalam and English.
- Strong creative writing skills.
- Ability to simplify complex ideas into engaging content.
- Good understanding of digital marketing.
- Knowledge of social media trends.
- Basic SEO knowledge is an advantage.
- Experience with AI writing tools is a plus.
- Ability to meet deadlines and manage multiple projects.
Preferred Qualifications
- Bachelor's degree in Journalism, English, Mass Communication, Marketing, or related fields.
- 1–3 years of experience in copywriting or content writing.
- Portfolio of previous work.
Skills Required
- Creative Thinking
- Storytelling
- Advertising Copywriting
- Malayalam Translation & Localization
- English Copywriting
- Proofreading & Editing
- SEO Writing
- Brand Communication
- Script Writing
- Time Management
- Collaboration
Key Performance Indicators (KPIs)
- Number of completed copies delivered per week.
- Quality score based on internal review.
- Campaign turnaround time.
- Engagement rate of published content.
- Error-free content percentage.
- On-time delivery rate.
- Contribution to campaign concepts.
- Client feedback score.
Pay: ₹12,227.52 - ₹64,328.12 per month
Work Location: In person
