Job Summary
We are looking for a creative and data-driven Social Media Manager to build and grow our brand's online presence across major social media platforms. The ideal candidate will develop engaging content, manage daily social media activities, collaborate with creative teams, and drive audience engagement, brand awareness, and online sales.
Key Responsibilities
- Develop and execute social media strategies aligned with business goals.
- Plan and manage monthly content calendars.
- Create engaging posts, reels, stories, and short-form videos for platforms including Instagram, Facebook, YouTube, LinkedIn, Pinterest, and X.
- Coordinate with photographers, videographers, designers, and marketing teams to produce high-quality content.
- Write compelling captions, hashtags, and campaign copy.
- Monitor trends, viral content, and competitor activities to keep the brand relevant.
- Manage influencer collaborations and user-generated content campaigns.
- Respond to comments, messages, and customer inquiries promptly.
- Monitor social media analytics and prepare weekly and monthly performance reports.
- Optimize campaigns based on engagement, reach, conversions, and ROI.
- Run paid social media campaigns in coordination with the performance marketing team.
- Ensure brand consistency across all digital platforms.
- Stay updated with platform algorithm changes and industry best practices.
Required Qualifications
- 2–5 years of experience in social media management.
- Strong understanding of Instagram, Facebook, YouTube, LinkedIn, Pinterest, and emerging social platforms.
- Excellent written and verbal communication skills.
- Experience using Meta Business Suite, Canva, Adobe Creative Suite, or similar creative tools.
- Familiarity with social media scheduling tools such as Buffer, Hootsuite, or Later.
- Basic knowledge of photography, videography, and video editing.
- Experience with Meta Ads Manager is an advantage.
- Strong analytical and reporting skills using social media insights and Google Analytics.
Job Location: Genora workspace, Lakshimi Mills, Coimbatore
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Provident Fund
Application Question(s):
- Have you associated in launching any new brands on Instagram?
Experience:
- Instagram Handling: 3 years (Required)
Shift availability:
Work Location: In person
