Senior Digital Marketing Executive (AI Tools Experience Preferred)
Job Summary
We are looking for a creative and result-oriented Senior Digital Marketing Executive with 2–4 years of experience in digital marketing. The ideal candidate should have hands-on experience in managing digital campaigns, social media platforms, content creation, brand promotion, and online engagement activities.
Candidates with experience using AI tools for content creation, research, automation, and marketing productivity will be preferred.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across various online platforms.
- Develop engaging content for social media, including posts, reels, banners, creatives, and promotional materials.
- Manage and grow the company’s LinkedIn and other social media platforms.
- Create content calendars and ensure timely execution of marketing activities.
- Monitor campaign performance and prepare reports with insights and recommendations.
- Coordinate with designers, vendors, and external agencies for marketing requirements.
- Support brand awareness initiatives and improve online presence.
- Handle basic office coordination, email communication, and marketing documentation.
- Use AI tools for content creation, market research, idea generation, and improving work efficiency.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 2–4 years of proven experience in Digital Marketing.
- Strong understanding of social media management and digital marketing strategies.
- Experience in content creation and brand promotion.
- Basic knowledge of SEO, content marketing, and social media advertising.
- Good communication and coordination skills.
- Basic graphic designing skills (Canva knowledge preferred).
- Proficiency in MS Office (Word, Excel, PowerPoint).
- Hands-on experience with AI tools such as ChatGPT, Canva AI, Gemini, or similar tools is preferred.
- Ability to manage multiple tasks with strong attention to detail.
- Creative mindset with analytical thinking.
Preferred Skills
- Experience with Google Analytics, campaign tracking, and performance reporting.
- Knowledge of digital advertising platforms.
- Familiarity with AI-powered marketing tools and automation.
- Ability to analyze campaign data and suggest improvements.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
