Digital Marketing Executive
Company: Need82 / MyPackage
Location: Barasat / Kolkata, West Bengal
Job Type: Full-time
Experience: 1–3 Years
Salary: ₹20,000 – ₹35,000 per month, depending on experience and skills
Job Summary
We are looking for a creative and result-oriented Digital Marketing Executive to join our growing travel and tourism business. The candidate will be responsible for developing and executing digital marketing campaigns to increase brand awareness, website traffic, leads, bookings, and customer engagement.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple platforms.
- Manage Google Ads, Meta Ads (Facebook & Instagram) and other paid advertising platforms.
- Develop and implement SEO strategies to improve website rankings and organic traffic.
- Conduct keyword research and competitor analysis.
- Manage social media pages and create engaging content.
- Coordinate with the content/design team for creatives, videos, blogs, and promotional materials.
- Monitor website traffic, leads, conversions, and campaign performance.
- Prepare regular digital marketing performance reports.
- Optimize campaigns based on ROI, CPL, CTR, conversion rate, and other KPIs.
- Manage email, WhatsApp and other digital marketing campaigns.
- Promote travel packages, flights, hotels, visas, forex and other travel services.
- Stay updated with the latest digital marketing trends, Google algorithm updates and social media developments.
Required Skills
- Good knowledge of Google Ads and Meta Ads.
- Strong understanding of SEO and keyword research.
- Knowledge of Google Analytics / GA4 and Google Search Console.
- Social media marketing knowledge.
- Basic knowledge of Canva or other graphic-design tools.
- Good analytical and reporting skills.
- Strong written and verbal communication skills.
- Ability to work independently and meet campaign targets.
- Experience in the travel, tourism, hotel or e-commerce industry will be an advantage.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field.
- 1–3 years of relevant experience in digital marketing.
- Freshers with strong practical knowledge and relevant certifications may also apply.
Key Performance Indicators (KPIs)
- Website traffic growth
- Qualified lead generation
- Cost per lead (CPL)
- Conversion rate
- Google search ranking
- Social media engagement
- Advertising ROI/ROAS
- Online bookings and revenue generated
Why Join Us?
- Opportunity to work with a growing travel & tourism company.
- Exposure to multiple travel products and digital platforms.
- Opportunity to independently manage and grow digital campaigns.
- Career growth and performance-based incentives.
Interested candidates can apply with their updated resume.
Pay: ₹10,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Provident Fund
Work Location: In person
