We are seeking a strategic yet hands-on Retail Marketing Manager to lead Disney Consumer Products' marketing efforts in India. This role will drive franchise growth, elevate brand equity, and support retail and e-commerce expansion through insight-driven marketing strategies and strong execution.
The ideal candidate brings a balance of strategic thinking and operational excellence, with proven experience delivering large-scale brand activations and managing a diverse stakeholder ecosystem. Working closely with internal teams, licensees, retailers, and mall partners, this role will translate Disney’s storytelling into compelling retail experiences that drive measurable business outcomes.
Key Responsibilities:
Strategic Campaign Leadership & Execution
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Develop and execute integrated marketing campaigns aligned with Disney’s brand priorities and India market dynamics.
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Lead end-to-end campaign delivery, from planning and strategy through to on-ground execution across retail and digital channels.
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Drive large-scale experiential activations (e.g., mall events, pop-ups, retail takeovers) that deliver strong consumer engagement and commercial impact.
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Balance strategic oversight with hands-on involvement in execution, ensuring high standards across touchpoints.
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Track campaign performance and ROI, using insights to continuously optimize effectiveness.
Franchise and Licensee Management
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Act as the brand guardian, ensuring consistent and high-quality use of Disney IP across all marketing efforts.
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Develop franchise-led programs that are locally relevant and commercially effective.
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Work closely with Creative and Category teams to develop impactful retail marketing toolkits and activation concepts.
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Partner with cross-functional teams (Studio, Parks, etc.) to align on franchise priorities and maximize synergy.
B2B Partnerships & Commercial Leadership
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Build and maintain strong relationships with mall operators, retailers, and key commercial partners.
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Lead B2B negotiations to secure high-visibility placements and mutually beneficial marketing opportunities.
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Identify and unlock new partnership opportunities within retail and experiential environments.
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Collaborate with partners and licensees to co-create programs that drive shared business growth.
Activation, Agency & Project Management
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Manage agencies and vendors to deliver high-quality, large-scale activations aligned with brand standards.
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Demonstrate strong project management discipline, overseeing timelines, budgets, and stakeholders across campaigns.
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Ensure seamless execution and attention to detail across planning and delivery.
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Continuously evaluate and enhance agency performance to improve execution quality.
Budget & Team Management
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Develop and manage efficient marketing budgets to maximize ROI across channels.
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Monitor spend and campaign effectiveness against KPIs.
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Support team development and contribute to a collaborative culture.
Success Metrics
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Campaign ROI and effectiveness
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Retail sales and footfall growth
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Quality and impact of activations
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Strength of partner relationships
Requirements:
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Bachelor’s degree in Marketing, Business, Communications, or a related field.
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8-12 years of experience in marketing, retail marketing, licensing or agency marketing.
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Proven experience delivering large-scale brand activations.
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Strong mix of strategic thinking and hands-on execution capability.
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Demonstrated B2B negotiation skills with retailers and mall partners.
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Strong project management across complex campaigns.
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Existing relationships with mall operators and retailers is an advantage.
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Experience in digital marketing and integrated campaigns.
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Exposure to Tier 1 retail environments preferred.
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Strong communication, stakeholder management, and analytical skills.
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Proficiency in Microsoft Office; Adobe Creative Suite is a plus.
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Self-starter with a collaborative mindset and passion for retail and entertainment brands.
