- Key Responsibilities
- Plan, create, and manage Google Search, Display, Performance Max, and Remarketing campaigns.
Required Skills
- 2+ years of experience managing Google Ads campaigns.
- Strong understanding of Google Ads, GA4, GTM, and Google Search Console.
- Experience with keyword research tools.
- Knowledge of conversion tracking and lead generation.
- Excellent analytical and reporting skills.
- Strong copywriting skills for search ads.
- Experience with B2B marketing is preferred.
- Knowledge of international/export marketing is an advantage.
- Conduct keyword research focused on ceramic tiles, porcelain tiles, sanitary ware, and export markets.
- Write compelling ad copy with strong calls to action.
- Optimize campaigns to improve CTR, Quality Score, conversion rate, and ROAS.
- Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Perform A/B testing on ads, landing pages, and bidding strategies.
- Analyze campaign performance and prepare weekly and monthly reports.
- Manage advertising budgets efficiently.
- Research competitors and identify new growth opportunities.
- Implement audience targeting, remarketing, and location-based campaigns.
- Work with the marketing team to improve landing pages for higher conversion rates.
Pay: ₹1,500.00 - ₹4,000.00 per month
Work Location: Hybrid remote in Madhapar, Rajkot, Gujarat
