Job Purpose:
To assist in planning, coordinating, and executing marketing activities that enhance brand visibility, increase customer footfall, support sales growth, and strengthen customer engagement across retail stores.
Key Responsibilities:
- Assist in developing and implementing marketing plans and promotional campaigns.
- Coordinate seasonal sales promotions, festive campaigns, store openings, and special events.
- Support digital marketing activities, including social media, website updates, SMS, WhatsApp, and email campaigns.
- Monitor competitor activities, market trends, and customer preferences.
- Coordinate with showroom managers to ensure effective execution of marketing initiatives.
- Assist in managing advertising agencies, media partners, printers, and other vendors.
- Track campaign performance and prepare marketing reports and analysis.
- Support customer loyalty programs and customer database management.
- Ensure proper brand presentation, visual merchandising support, and promotional material deployment across stores.
- Monitor marketing budgets and control campaign-related expenses.
- Assist in organizing exhibitions, fashion events, and local marketing activities.
Qualification:
- MBA/PGDM in Marketing or Bachelor's Degree in Marketing, Business Administration, or related field.
Experience:
- 3–5 years of experience in marketing, preferably in textile, fashion, apparel, retail, or FMCG sectors.
- Exposure to both traditional and digital marketing activities is preferred.
Key Skills:
- Marketing campaign management
- Digital marketing awareness
- Communication and negotiation skills
- Vendor coordination
- Data analysis and reporting
- Creative thinking and problem-solving
- Teamwork and organizational skills
Key Performance Indicators (KPIs):
- Increase in showroom footfall
- Campaign effectiveness and ROI
- Customer acquisition and retention
- Brand visibility and engagement
- Timely execution of marketing activities
- Support to sales growth through marketing initiatives
Overall Objective:
To support the Marketing Manager in driving brand growth, customer engagement, and retail sales performance through effective planning and execution of marketing activities across the textile retail business unit.
Pay: ₹45,000.00 - ₹49,000.00 per month
Application Question(s):
- Are you Bachelor/Masters qualified ?
- Do you have 3years+ of experience in textile, fashion, apparel, retail, or FMCG sectors?
Work Location: In person
